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Digital Solutions Strategist

1 week ago

Geelong, Victoria, Australia Straumann Group Full time

Company Overview

Straumann Group is a leading player in digital dentistry, enabling and driving the transformation of dental care through innovative solutions.

We are seeking a highly skilled Head of Product Marketing, CCS, APAC to drive market expansion and commercial success across the Asia-Pacific region.

About the Role

This dynamic role will play a pivotal part in advancing the next generation of Straumann digital solutions, supporting the strategic growth of the rapidly expanding CCS business in APAC.

The successful candidate will lead the development of tailored go-to-market strategies that align with global strategy while addressing localized customer needs and market dynamics across APAC.

Key Responsibilities

  • Drive Commercial Success: Collaborate with country teams in the region to develop and execute go-to-market strategies that meet regional customer needs and market dynamics.
  • Business Model Innovation: Implement new business models and create value-driven marketing strategies to support regional market penetration and revenue growth.
  • Cross-Functional Leadership: Collaborate with regional and global teams to ensure seamless execution within a high-growth, matrix organization.
  • Market Intelligence & Positioning: Analyze market trends, customer segments, and competitive landscapes to refine value propositions and drive differentiation.
  • Stakeholder Engagement: Maintain a strong presence in key APAC markets through regular travel (30-40%), working closely with country teams to support localized initiatives.

Main Tasks And Responsibilities

  • Build, Coach and Develop a High Performance Team: Lead a team of product marketing managers, functionally but not directly reporting to this position, and drive commercialization of Straumann digital solutions across the entire CCS portfolio.
  • Market Strategy & Commercialization: Develop and execute go-to-market strategies tailored for key customer segments, including General Practitioners, Specialists, Dental Service Organizations, and Universities.
  • Design and Implement New Business Models: Lower barriers to entry, drive market penetration, ensure long-term profitability, and strengthen customer connections to the Straumann platform.
  • Lead Sales & Marketing Plans: Develop regionally adapted sales & marketing plans and selling tools to support commercial success.
  • Customer & Market Insights: Lead Voice of Customer (VOC) and Voice of Market (VOM) initiatives to capture insights that inform product innovation and market strategy.
  • Monitor Emerging Technologies: Analyze emerging technologies, market trends, and competitive landscape to maintain domain expertise and refine commercialization efforts.
  • Ensure Product Launch & Commercial Readiness: Oversee and ensure the commercial readiness of all new product and feature launches across the CCS portfolio.

Requirements

  • Bachelor or Master's degree in life sciences, engineering, or business: Proven success in commercial leadership and/or product management.
  • Minimum 10 years' experience: Strong experience in digital dentistry preferred.
  • Minimum 5 years' experience in people leadership: A proven track record of people development.
  • Extensive knowledge and understanding of digital solutions in dentistry: Extensive experience leading complex product launches.
  • Fluent in English: Other regional languages an asset.

Personal Attributes and Cultural Fit

  • Energetic, commercially-savvy team player and problem-solver: An entrepreneurial can-do spirit and strong resilience.
  • Excellent business acumen: Proven execution abilities driving launch, commercial, and marketing excellence.
  • Strong communication skills: Builds trust and collaborates easily with stakeholders across business units and regions in a matrix environment.
  • High integrity, ethics, and personal values: Dedication to Straumann Group's culture.
  • Strong player-learner and continuous improvement mindset: Comfortable taking ownership of multiple workstreams at once.