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Transformational Brand Leader
2 weeks ago
At a leading SaaS platform, we're revolutionizing the frontline by transforming the way businesses work. Our innovative solutions serve over 1.5 million workers and 375,000 workplaces across the globe.
As a Senior Director of Brand Strategy and Digital Experience, you will shape and execute the company's brand and digital strategies. You will oversee Brand, Creative Services, Content, Social, and Web teams, collaborating cross-functionally to drive business growth and enhance customer experiences.
- Develop and implement a comprehensive long-term brand framework that aligns with business objectives.
- Act as a brand advocate, educating internal teams on the importance of brand in driving business results.
- Collaborate with Sales, Marketing, Services, and Partnerships to craft integrated strategies and campaigns.
- Lead and inspire creative teams by providing insight-rich briefs.
- Oversee content strategies to enhance brand awareness.
- Lead and refine social media strategy to drive engagement and lead generation.
- Own the website strategy to ensure seamless user experience.
- Measure and report on brand performance using data analytics.
Requirements & Qualifications
- 15+ years of experience in brand strategy, focusing on B2B technology or SaaS space.
- Proven ability to simplify complex information into actionable insights.
- Experience leading creative teams and collaborating with agencies.
- Strong communication and collaboration skills.
- Results-oriented with expertise in using data and analytics.
- Bachelor's degree in Marketing, Communications, Business, or related field. Master's degree is preferred.
Why Join Us?
We offer a dynamic work environment, collaborative team, and opportunities for growth and development. If you're passionate about making an impact, join our team.