Marketing and Brand Strategist
1 month ago
We are seeking a highly skilled Marketing and Brand Strategist to join our team at RACQ. As a key member of our Brand & Product Marketing team, you will be responsible for delivering a range of campaigns across Bank and Insurance, including managing paid media campaigns in both mass and digital channels, as well as targeted marketing email campaigns.
Key responsibilities will include:
- Delivering effective marketing campaigns from conception to implementation, adhering to brand guidelines and marketing strategies.
- Leveraging data and insights to inform campaign targeting and messaging.
- Creating and fostering effective relationships with the marketing team and broader stakeholders across the Group, as well as agency partners.
- Maintaining efficient and effective work practices, including attending regular work-in-progress meetings, maintaining transparent communication of status on all campaigns, undertaking quality checks, legal and brand compliance, and timely performance reporting and analysis.
- Managing budgets and financial processes.
Requirements for the role include:
- 3-5 years of demonstrated experience in marketing and/or advertising services.
- Excellent verbal and written communication skills, including copywriting.
- Well-developed communication skills, including the capacity to influence and negotiate.
- Strong problem-solving and time management skills.
- Good computer skills, including use of PowerPoint, Word, and Excel.
- Experience using Meta Ads Manager and Salesforce (or a similar CRM).
- Ability to quickly learn and adopt new software packages.
- Contribution to a collaborative and supportive team dynamic.
Desirable qualifications include:
- University degree in a relevant study area.
- Previous experience in Financial Services Marketing.
- Basic understanding of the Google Adwords platform (for reporting, not implementation).
- Experience using InDesign and Photoshop.
RACQ is committed to ensuring that every employee has access to flexibility in their role. We encourage all candidates to discuss what flexibility means to them, and how we can help them find their balance.
We are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion, particularly for people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability-related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply.
We offer a range of employee benefits, including financial benefits and discounts on a range of banking, assistance, and insurance products, paid volunteer leave, payroll giving, and volunteering for community events. We also prioritize our employees' wellbeing with our onsite and virtual health hub, discounts on health programs, and access to wellbeing initiatives such as yoga, mindfulness, flu vaccinations, and a free and confidential Employee Assistance Program (EAP).
We invest in our employees' development with in-house development programs and access to 80,000+ online courses. You can check out all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits.
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