Manager, Member Marketing

1 month ago

Eight Mile Plains, Australia RACQ Full time

**Manager, Member Marketing**(**Job Number**:240001D2**)**

**Description**

**About the role**

Leveraging data and technology to deliver individualised messages to identified audiences, shaping our member touchpoints and journey to connect members to product and services, the Member Marketing team demonstrate and deliver member value and our brand experience to deepen our relationship with members.

This includes member marketing communications, service comms, onboarding, cross-sell and retention campaigns journeys.
- Lead our personalised member marketing strategy to support members through their journey with a focus on onboarding, engaging, growing and retaining members.
- Ensure that we are utilising data and technology to drive more effective marketing and efficiencies across our campaigns and media channels.
- Design effective marketing campaigns and communication strategies designed to better engage members, deepen coverages per member and increase member satisfaction.
- Ensure that campaigns are insight-driven, personalised and member-centric.
- Lead an effective and motivated team to execute marketing campaigns that deliver business results within scope and timelines.
- Work closely with key business partners to identify opportunities, alignment of efforts and collaborate to deliver business and marketing results.
- Work across wider marketing division to support the development of our marketing and advertising technology roadmap working with business partners and external agencies and suppliers.
- Actively contribute to the RACQ Group marketing strategy and development of the annual plan and budget to ensure the achievement of stated objectives
- Oversee the production and delivery of eNewsletters, aligning content and strategic approach to meet needs of members and business objectives.
- Maintain an efficient and effective work practice in accordance with system procedures and ensuring compliance is maintained with industry regulations including data security, adherence to contact rules, privacy and spam legislation.

**About you**
- Strong negotiation and relationship management skill applicable to a business environment.
- Ability to develop trust and high levels of engagement in a business environment.
- Ability to interrogate and clarify key required information relating to marketing activity.
- Experience in database, platform and direct marketing campaign management
- Experience in media tagging on digital campaigns, content and web
- Strong experience in people leadership and management
- An ability to work seamlessly at all business levels to achieve results.
- Demonstrated strategic planning skills

**Why join RACQ?**

It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.

By joining RACQ, you’ll be part of new sustainability initiatives, including a commitment to being a carbon neutral organisation by 2030. We’ve invested in and partnered with sustainable companies, including the introduction home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We’ll continue to advocate for, research, and offer green solutions.

At RACQ we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion particularly people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirement, please advise us at the time of applying.

**What we offer you**:
Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:

- Financial benefits and discounts on a range of banking, assistance and insurance products
- Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest.
- A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
- Prioritise your wellbeing with discounts on health programs and access to wellbeing initiatives such annual flu vaccinations, corporate health insurance offer and free and confidential Employee Assistance Program (EAP).
- Invest in your development with in-house development programs and access to an extensive digital learning platform.

**RACQ is a ‘Circle Back Initiative’ employer** -

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