Marketing Strategy Lead

3 weeks ago

Eight Mile Plains, Australia RACQ Full time

**Marketing Strategy Lead**
**(**
**Job Number**:
**2400002F**
**)**

**Description**

**Marketing Strategy Lead - 12-month contract**

This role sits in the Brand and Product Marketing team who drive demand for RACQ’s financial services products. The Marketing Strategy Lead will specifically be looking after our lending and deposits products within the Banking portfolio.

**Key responsibilities**:

- Identify effective marketing strategies to drive brand and product awareness, consideration, and acquisition. Develop product CVPs, campaign positioning and the most effective media in collaboration with agency partners
- Ensure campaign strategies are insight-driven and member-centric.
- Use data and insights to find opportunities for growth - through audience, media channels, emerging trends etc
- Ongoing reporting and evaluation of campaign performance with a focus on future needs
- Provide accurate and timely information through planning, reporting, and campaign analysis to leadership team and stakeholders.
- Collaborate with stakeholders to understand business goals and identify strategic marketing opportunities.
- Manage campaign budgets through effective tracking, reporting, and forecasting processes.

**About you**
- 7-10 years of relevant experience in marketing strategy development and execution.
- Experience working in a financial services industry, or in a highly regulated environment
- Experience in managing marketing activity (inc. production) in a high-volume business across diverse channels, including TV, radio, OOH, online video, SEM and Meta.
- Strong negotiation and relationship management skills.
- Excellent organisational, time management, and priority management skills.
- Strong attention to detail and problem-solving skills
- Desirable but not essential - Photoshop and InDesign.
- Creative, innovative, and strategic planning skills.
- Excellent communication skills with the ability to influence and negotiate at all levels.
- Desire to mentor junior team members (this role has no direct reports)

**What we offer you**;
- Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:

- Financial benefits and discounts on a range of banking, assistance and insurance products
- Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest and EKKA
- A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
- Prioritise your wellbeing with our onsite and virtual health hub, discounts on health programs and access to wellbeing initiatives such as yoga, mindfulness and free and confidential Employee Assistance Program (EAP).
- Invest in your development with in-house development programs and access to 80,000+ online courses.

**Ready to apply? You’ve got this.**

**RACQ is a ‘Circle Back Initiative’ employer - we commit to respond to every applicant.**

**#LI-HYBRID**

**Work Locations**

Edward Street/Eight Mile Plains

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