Strategic Marketing Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time
Job Opportunity">

We are seeking a results-driven Marketing Strategist to lead our innovative team. As a Marketing Strategist, you will develop and execute strategic marketing plans to drive brand awareness, generate leads, and increase customer engagement.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to achieve business goals and objectives
  • Conduct market research to identify trends and opportunities for growth
  • Create and execute multi-channel campaigns that target specific customer segments
  • Collaborate with cross-functional teams to develop marketing materials, such as product brochures and sales presentations
  • Manage and analyze website performance, SEO, and PPC campaigns to optimize for lead generation and customer acquisition
  • Utilize social media platforms to engage with target audience and increase brand presence
  • Measure and report on the effectiveness of marketing campaigns using data-driven insights
  • Stay up-to-date on industry trends and best practices, and incorporate them into marketing strategies
  • Manage resources effectively
  • Identify and build relationships with potential business partners and sponsorship opportunities
  • Represent the company at industry events and conferences
Qualifications

To be successful in this role, you must possess the following qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field
  • At least 3 years of experience in a marketing role, preferably in a similar industry
  • Proven track record of success in developing and executing marketing campaigns
  • Strong project management skills with the ability to meet deadlines and manage multiple projects simultaneously
  • Excellent communication and interpersonal skills
  • Proficiency in Google Analytics, SEO, and PPC
  • Experience with CRM and marketing automation software (e.g. Salesforce, HubSpot)
  • Creative thinker with the ability to generate new ideas and concepts
  • Strong analytical skills and data-driven mindset
  • Ability to work effectively both independently and in a team environment
  • Willingness to adapt to changing priorities and strategies in a fast-paced and dynamic environment
  • Possess a passion for the marketing industry and a desire to continuously learn and grow

What We Offer

  • Competitive salary and benefits package
  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • Potential for occasional travel to attend industry events and conferences

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