Marketing Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketer Full time $180,000 - $220,000
Marketing Leadership Opportunity

This is a high-impact role for a subject matter expert with a deep understanding of intermediated distribution within superannuation who can blend strategic thinking, relationship building, and tactical execution. The role will work closely with key stakeholders to translate business objectives into a marketing and digital engagement strategy to drive scalable, data-led marketing that deepens intermediary relationships, increases advocacy and ultimately growth.

Key Responsibilities
  • Develop and execute marketing strategies to build awareness, engagement, and drive growth among financial advisers and employer clients.
  • Design and deliver scalable digital marketing campaigns and segmented journeys to attract, onboard, and retain financial advisers.
  • Partner with internal teams to identify market trends, develop competitive value propositions, and refine targeting through data-driven insights.
  • Measure campaign performance and continuously optimise strategies to enhance customer engagement and growth.
Requirements
  • A minimum of 7-10 years of proven experience in intermediated marketing within superannuation or wealth management.
  • Deep understanding of financial advice, intermediary marketing strategies, and how super members interact with advisers.
  • Strong project management and stakeholder engagement skills, with the ability to develop and execute strategic marketing plans.
  • Excellent communication skills, attention to detail, and experience with automating marketing interactions.
  • Ability to thrive in a sales-oriented environment, with business acumen and conflict resolution skills.
About Us

Mercer is a global leader in helping clients realise their investment objectives, shape the future of work and enhance health and retirement outcomes for their people.

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