Marketing Transformation Specialist

1 month ago


North Geelong, Victoria, Australia City of Greater Geelong Full time
About the Role

The City of Greater Geelong is seeking a Marketing Transformation Specialist to spearhead strategic marketing initiatives, driving transformational change within the marketing function.

Job Description
  • Key Responsibilities:
  • Develop and implement the City's marketing strategy, supporting the Council Plan through multi-channel campaigns that foster innovation.
  • Lead a team to deliver consistent messaging across digital, print, and outdoor platforms.
  • Ensure alignment of the brand with City values, leading its evolution for community engagement.
  • Use insights and analytics to optimize campaigns and improve ROI, tracking KPIs to measure success.
  • Develop plans to anticipate customer needs, contributing to the CRM system's development.
  • Oversee marketing budgets, ensuring resource efficiency and readiness for process and technology shifts.
Requirements
  • Tertiary qualification in Marketing/Strategy/Business Administration, with 10+ years of marketing experience, including 3+ years in senior roles.
  • Expertise in digital marketing, content marketing, brand strategy, and data-driven decision-making.
Location and Salary

This role is based in the Civic Precinct, Wurriki Nyal, a modern, sustainable, and inclusive workplace. The estimated salary for this position is $144,271 per annum, plus superannuation.


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