Digital Marketing Specialist

1 week ago


Geelong, Victoria, Australia Cotton On Group Full time
About the Role

We are seeking a skilled Digital Marketing Specialist to join our team as a Paid Social Specialist. At Cotton On, we are passionate about creating brand awareness and connecting with our customers through social media channels.

This role involves implementing our global performance social media marketing strategy via a data-driven, full-funnel approach to achieve both short- and long-term business objectives.

Key Responsibilities
  • Manage, execute, and scale paid acquisition strategies across all paid social channels to drive profitable growth.
  • Develop and implement high-performing ad campaigns across Meta, TikTok, Pinterest, and Snapchat platforms.
  • Analyse market trends and provide insights to inform strategic decision-making.
Requirements

To be successful in this role, you will need:

  • A degree or qualification in a relevant field such as PR, Social Media, Digital, or a related field.
  • Demonstrated experience establishing and managing paid social campaigns across multiple platforms.
  • Strong analytical and problem-solving skills to identify areas of opportunity and provide actionable insights.
  • Excellent communication and interpersonal skills to engage and influence key stakeholders at all levels.
About Our Company Culture

Cotton On is a dynamic and innovative company that values its employees and customers. We believe in creating a positive work environment that fosters collaboration, creativity, and growth.

Benefits

We offer a range of benefits to support your career development and wellbeing, including:

  • A competitive salary ranging from $80,000 to $120,000 per annum, depending on experience.
  • A 50% discount on all Cotton On Group brands (excluding Ceres Life, which offers a 30% discount).
  • A state-of-the-art wellness centre with spa therapists, holistic health experts, and free fitness classes.
  • A brand-new childcare centre on site, offering subsidised costs and convenient access.
  • A flexible working arrangement to enable you to work effectively and maintain a healthy work-life balance.


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