Digital Content Marketing Manager

1 month ago

Sydney, New South Wales, Australia Expedia Group Full time
Senior Social Media Specialist

Expedia Group is seeking a skilled Digital Content Marketing Manager to join our ANZ social media team, driving community engagement and nurturing a travel-loving audience through captivating content.

This role will support the Global Social Media team's objectives of building positive community engagement across owned social media channels. The successful candidate will manage daily posting, responding, engagement, and overall communication on our social channels, ensuring seamless content distribution and driving best-in-class content marketing to our social audiences.

The Role:

  • Develop and execute a comprehensive social media content strategy, collaborating with the social media APAC team to manage Australia and New Zealand social media across multiple brands.
  • Drive storytelling excellence through developing social media content guidelines that delight our social audiences, leveraging creativity and innovation to deliver engaging content.
  • Manage posts and engagement with travelers throughout our communities, fostering positive interactions and brand love by implementing creative ideas within a fast-paced environment.
  • Create high-quality, on-brand content in collaboration with content creators, ensuring consistency in style, quality, and tone of voice.
  • Promote real-time conversation and trending opportunities relevant to engage in, maintaining brand relevance and enthusiasm.
  • Cultivate strong relationships with internal teams, such as Brand, PR, Influencer, Legal, Customer Marketing, Merchandising, Partnerships, and optimize paid ads for maximum impact.
  • Enhance community development through ongoing optimization of community management processes, monitoring social media channels for potential issues and flagging them to relevant partners.
  • Collaborate with global customer service operations to refine crisis management protocols, addressing concerns promptly and effectively.
  • Analyze and report on social media marketing efforts across active channels, ensuring alignment with business objectives and delivering measurable results.

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