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Digital Content Strategist

1 month ago

Sydney, New South Wales, Australia BAUER MEDIA Full time
About the Role

The Digital Editor will drive omnichannel success across all digital platforms, focusing on commerce content.

Reporting into the Digital Managing Editor, the Digital Editor will use journalistic skills and deep understanding of AWW's key content pillars to create engaging content that grows audience.

A truly omnichannel role, the Digital Editor will build effective communications with stakeholders and share digital knowledge to drive best practice.

The Digital Editor works collaboratively to ensure consistency in operations and a cohesive team culture within Are Media.

Duties:

  • Use data and insights to plan content strategy across site and socials, balancing short and long-term objectives.
  • Create and edit clean, on-brand content across digital platforms and content pillars to meet audience and revenue targets.
  • Optimise existing content using SEO insights and tools, converting to shoppable content where possible.
  • Ideate and execute commercial content opportunities with guidance from the DME and Brand Manager.
  • E nsure all digital, social, shopping, and newsletter outputs are met for the brand.
  • Analyse and report on performance across channels, adjusting approach as required.
  • Assign digital tasks and workflow to the wider AWW content team, ensuring workloads are fairly distributed.
  • Drive a high-performing team culture through regular feedback via 1:1s and team meetings.

Skills and Experience:

  • At least 5 years' editing experience in digital media, preferably in women's lifestyle.
  • Experience with content management systems, photo editing, and analytic tools.
  • Strong written and verbal communication skills.
  • Experience in content management and developing content strategies.
  • Strong content ideation skills.
  • Strong understanding of SEO content.
  • Basic understanding of commercial drivers for websites and digital sales processes.
  • Experience as a team/people leader.

The estimated salary for this role is around $120,000 per year, based on industry standards and market conditions in Australia. This figure takes into account the job's responsibilities, location, and required skills. As a leading digital media company, Are Media offers competitive compensation packages to attract top talent.