Salesforce Marketing Cloud Personalisation Developer

1 week ago


Melbourne, Victoria, Australia IVE Group Full time
About the Role

We are seeking a highly skilled Salesforce Marketing Cloud Personalisation Developer to join our team at IVE Group. As a key member of our CX & Data division, you will be responsible for designing, developing, and implementing personalised marketing campaigns using Salesforce Marketing Cloud.

Key Responsibilities
  • Design and develop personalised customer journeys using SFMC Personalisation (formerly Interaction Studio)
  • Create and optimise real-time personalisation strategies across web, mobile, and email channels
  • Develop and maintain custom JavaScript tags and data capture mechanisms
  • Configure and manage behavioural tracking, profile management, and decision models
  • Integrate SFMC Personalisation with other Salesforce products and third-party systems
  • Analyse personalisation performance and provide data-driven recommendations for improvement
  • Collaborate with cross-functional teams to align personalisation efforts with overall marketing strategies
Requirements
  • 5+ years of experience with Salesforce Marketing Cloud, including at least 2+ years focused on Personalisation/Interaction Studio
  • Achievement of SFMC Certifications Marketing Cloud Personalisation Accredited Professional
  • Strong proficiency in Amp Script, JavaScript, HTML, CSS, SQL, JSON, SSJS & XML
  • Desired experience with Swift, Objective-C, Java & Kotlin
  • Desired experience in web development within the React framework
  • Experience with REST APIs and web services integration
  • Familiarity with data management and ETL processes
  • Knowledge of email marketing and web analytics
  • Excellent problem-solving and analytical skills
  • Able to create and maintain effective solution documentation and other technical documents and artefacts
  • Strong communication and teamwork abilities

We are looking for a talented individual who is passionate about personalisation and has a strong technical background. If you have the skills and experience we are looking for, we encourage you to apply.



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