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Salesforce Marketing Cloud Developer
2 months ago
- Location: Melbourne, Victoria | RACV Head Office
- Contract Type: Fixed Term - 12 Month | Hybrid Work Model
- Salary: Competitive | Employee Discounts on RACV Services
Overview
At RACV, we are committed to making a positive impact in our community. Our diverse team is dedicated to delivering exceptional experiences through our products and services.
Position Summary
As a Salesforce Marketing Cloud Developer, you will be pivotal in enhancing RACV's primary communication channel for engaging with Members, Customers, and Prospects. Your efforts will significantly contribute to business growth by fostering awareness, loyalty, and engagement with our range of products and services. Your primary focus will be on designing and implementing automated multi-channel marketing campaigns and customer journeys using Salesforce Marketing Cloud (SFMC).
This role collaborates closely with the Data, Strategy & Analytics team and interacts with various departments, including Technology, Digital Products, Brand, and Marketing.
Key Responsibilities
- Develop a robust campaign delivery system that is dependable, scalable, and measurable for all marketing activities.
- Ensure effective execution and delivery of campaigns across diverse channels, integrating with Salesforce and other digital platforms.
- Create a marketing automation framework for automated and trigger-based campaigns and customer communication journeys.
- Identify and establish data triggers for automated messaging within the SFMC platform.
- Collaborate with Marketing teams to deliver and continuously refine campaigns throughout the customer lifecycle.
- Serve as RACV's Subject Matter Expert for key communication initiatives in cross-functional projects aimed at achieving favorable business results.
- Ensure timely and accurate completion of projects.
- Build and maintain relationships with key internal stakeholders and external partners.
Qualifications for Success
- Proficient in managing data imports and writing SQL queries.
- Familiarity with HTML/CSS and Salesforce Ampscript/JavaScript is advantageous.
- Experience with SFMC components, particularly Automation Studio and Journey Builder, is preferred.
- A degree in Computer Science or a related field is desirable.
- Demonstrated experience in developing, optimizing, and managing CRM and personalized campaigns.
- Ability to apply analytical thinking and business insight to solve challenges.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent organizational and project management abilities, with a keen attention to detail and the capacity to handle multiple projects under tight deadlines.
Why Choose RACV?
At RACV, your contributions matter. We are dedicated to ensuring your work is meaningful and impactful. Our employee benefits reflect our commitment to our customers, allowing you to experience the value of our brand firsthand.
Application Process
To learn more about RACV, please visit our website. All applicants must provide proof of their eligibility to work in Australia and consent to a criminal background check.
How to Apply:
- Click Apply Now to access your Candidate Profile.
- If you are a new applicant, create an account to apply for our career opportunities.
