Senior Loyalty Content Creator

3 days ago

Sydney, New South Wales, Australia beBeeContent Full time $75,000
Loyalty Content Specialist Role

We are seeking a skilled professional to help bring our member loyalty experience to life through impactful, data-driven content across various channels.

The ideal candidate will be responsible for creating engaging content that increases awareness and drives participation in our loyalty program. This includes producing and optimizing in-app experiences and micro-copy tailored to our members' needs.

Supporting loyalty initiatives including campaigns, promotions, launches, and partner events is also an essential part of this role.

Key Responsibilities:
  • Create high-quality, brand-aligned content that is accessible, in plain English, and SEO optimized.
  • Champion the tone of voice and content standards across all formats and touchpoints.
  • Collaborate with internal teams to develop content that's member-centric and measurable.
Requirements:
  • 5+ years' experience in content, communications, or digital marketing, ideally in a regulated industry.
  • Tertiary qualifications in communications, marketing, or a related field.
  • Strong skills in UX writing, editing, digital publishing, and content optimization, with experience using CMS platforms.
  • Ability to create engaging in-app content, micro-copy, CTAs, and button strategies, with a good grasp of UX design principles.
  • Exceptional attention to detail, fact-checking, and sub-editing skills.
  • Proven ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.
  • Strong communication and collaboration skills, with the confidence to work independently and as part of a team.
  • A passion for brand, analytics-driven improvement, and living our values.

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