Senior Loyalty Content Specialist

1 day ago

Sydney, New South Wales, Australia beBeeLoyalty Full time $75,000
Senior Loyalty Content Specialist

Join a fast-paced marketing team to bring our member loyalty experience to life through impactful, data-driven content across multiple channels.

This is an exciting opportunity for a skilled and creative professional to develop and implement a comprehensive loyalty content strategy that drives engagement and value for HCF members.

  • Develop high-quality, brand-aligned content that is accessible, in plain English, and optimised for SEO and AI search.
  • Collaborate with internal teams to create member-centric content that meets business objectives and is measurable.

As a key member of the marketing team, you will be responsible for:

  • Creating engaging content that increases awareness and drives participation in the loyalty program.
  • Producing and optimising in-app experiences and micro-copy tailored to members' needs.
  • Supporting loyalty initiatives including campaigns, promotions, launches, and partner events.
Key Responsibilities
  • Develop and implement a comprehensive loyalty content strategy that drives engagement and value for members.
  • Collaborate with internal teams to create member-centric content that meets business objectives and is measurable.
  • Create engaging content that increases awareness and drives participation in the loyalty program.
  • Produce and optimise in-app experiences and micro-copy tailored to members' needs.
  • Support loyalty initiatives including campaigns, promotions, launches, and partner events.
Requirements
  • 5+ years' experience in content, communications, or digital marketing, ideally in a regulated industry.
  • Tertiary qualifications in communications, marketing, or a related field.
  • Strong skills in UX writing, editing, digital publishing, and content optimisation, with experience using CMS platforms.
  • Ability to create engaging in-app content, micro-copy, CTAs, and button strategies, with a good grasp of UX design principles.
  • Exceptional attention to detail, fact-checking, and sub-editing skills.
  • Proven ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.
  • Strong communication and collaboration skills, with the confidence to work independently and as part of a team.
Desirable Skills
  • Experience in health, insurance, finance, or other regulated industries.
  • Familiarity with AEM, Adobe Analytics, Salesforce Marketing Cloud, JIRA, or Confluence.

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