Loyalty Content Creator

2 days ago

Sydney, New South Wales, Australia beBeeContent Full time $75,000
Key Responsibilities

We're looking for a talented content specialist to bring our member loyalty experience to life through impactful, data-driven content.

  • Create engaging content that increases awareness and drives participation in our loyalty program.
  • Produce and optimize in-app experiences and micro-copy tailored to members' needs.
  • Support loyalty initiatives including campaigns, promotions, launches, and partner events.
Content Strategy & Storytelling

As a content specialist, you will write high-quality, brand-aligned content that is accessible, in plain English, and SEO and AI-Search optimized.

  • Champion the HCF tone of voice and content standards across all formats and touchpoints.
  • Collaborate with internal teams to develop content that's member-centric and measurable.
Stakeholder & Partner Collaboration

You will work closely with Loyalty, Marketing, and Partnerships teams, as well as external agencies.

  • Contribute to cross-channel campaigns and share performance insights.
Requirements

To succeed in this role, you will need:

  • 5+ years' experience in content, communications, or digital marketing, ideally in a regulated industry.
  • Tertiary qualifications in communications, marketing, or a related field.
  • Strong skills in UX writing, editing, digital publishing, and content optimization, with experience using CMS platforms.
  • Ability to create engaging in-app content, micro-copy, CTAs, and button strategies, with a good grasp of UX design principles.
  • Exceptional attention to detail, fact-checking, and sub-editing skills.
  • Proven ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.
  • Strong communication and collaboration skills, with the confidence to work independently and as part of a team.
  • A passion for brand, analytics-driven improvement, and living our values.
Desirable Skills

The following skills would be highly desirable:

  • Experience in health, insurance, finance, or other regulated industries.
  • Familiarity with AEM, Adobe Analytics, Salesforce Marketing Cloud, JIRA, or Confluence.
  • Genuine interest in health and wellbeing.

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