Digital Growth Marketer

About Us

We believe that helping people make the most of each day is the most rewarding way to spend ours. At Xplor, we give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love.

Our platform delivers secure, transparent, fast, and accurate payments, helping businesses get paid quickly and securely - without hidden fees. We built the tech ourselves.

We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with our products.
">

Job Description

We are looking for a Growth Marketing Manager to join our Education vertical in Melbourne. You will be responsible for driving inbound leads to our sales teams, including user acquisition, engagement, and new business strategies for our Australia, New Zealand and UK prospect lists.

You will leverage data-driven insights to create and optimise marketing campaigns and implement innovative strategies to consistently deliver qualified MQLs at scale. This role requires strong analytical and problem-solving skills with experience in data analysis and visualization tools.

You will work closely with cross-functional teams, including product, sales, customer success (account management) and training, to drive measurable results. A love of storytelling and knowing how to convey those stories through all marketing channels is a must.

This role provides a broad range of opportunities for execution and delivery within several facets of marketing. An all-around knowledge of marketing is critical to success and can provide opportunities for advancement within our organisation.

Responsibilities

1. ">
2. Develop and execute a comprehensive growth marketing strategy to meet monthly and quarterly MQL and SQL targets, using a combination of performance and organic marketing efforts.">
3. Collaborate with internal performance marketing experts and Sales Development Representatives to identify and prioritise growth opportunities across the New Business funnel.">
4. Support Sales leadership in developing commercial partnerships and work on campaigns for these partnerships as needed.">
5. Work with a specialist internal team to launch the new Xplor Education marketing website, oversee all subsequent marketing landing page development, and develop A/B testing strategies to improve conversion rates.">
6. Manage and align marketing resources, including offshore contractors, and work closely with the Communications and Engagement Lead to incorporate lead generation strategies into industry events and webinars.">

Requirements

• ">
• Bachelor's degree in marketing, Business, or a related field (master's highly regarded).">
• 5+ years in growth marketing, digital marketing, or a similar role, preferably in a SaaS environment.">
• 3+ years in Google Ads, Meta Advertising, and Organic social media.">
• 3+ years in SalesForce and Pardot.">
• 2+ years in Channel/Affiliate/Partner Marketing.">
• Proven track record of developing and scaling successful growth strategies.">
• Agency experience a plus.">
• Strong analytical and problem-solving skills with experience in data analysis and visualization tools (e.g., Google Analytics, Power BI, Excel).">
• Proficiency in marketing automation and CRM tools (e.g., Salesforce and Pardot).">
• Expertise in paid media platforms (e.g., Google Ads, MetaAds, LinkedIn Ads).">
• Exceptional project management and organisational skills.">
• Excellent written and verbal communication and collaboration skills.">
• Ability to prioritise projects effectively to achieve the best impact.">

About Working With Us

We believe that the best innovation and ideas happen at the intersections of our differences - people of diverse cultures, generations, disciplines, and lived experiences. So even if you think you do not tick all the boxes, we still encourage you to apply.

We are guided by four core values: Make life simple, Build for people, Move with purpose and Create lasting communities.