Digital Email Strategist

4 weeks ago


Sydney, New South Wales, Australia Optimum Consulting Full time

Optimum Consulting is seeking a highly skilled Email Marketing Specialist to join our team in Sydney CBD.

The estimated annual salary for this role is $80,000 - $110,000, depending on experience.

About the Role

We are looking for an expert in email marketing and eCRM best practices who can bring their technical skills to drive business growth. As an integral part of our digital team, you will be responsible for producing, proofing, testing, and troubleshooting dynamic HTML emails, ensuring they meet brand and current code standards.

Key Responsibilities

  • Review and clean the email backlog, implementing strategies to streamline and automate production.
  • Identify and execute growth-driven strategies for email and messaging channels.
  • Lead the way in email best practices, delivering a roadmap for evolving eCRM.
  • Optimize current email processes and map a pathway to an upgraded eCRM tech stack.
  • Collaborate with the digital technology team to bring innovative solutions to life.

Requirements

  • Be the go-to expert for end-to-end email production, from ideation to delivery.
  • Have experience with eCRM and web production across desktop and mobile environments.
  • Be adaptable and comfortable working through ambiguity.
  • Act as the single point of engagement and Subject Matter Expert (SME), ideally with experience in agency environments.
  • Balance hands-on work with big-picture insights to drive best practices.

What We Offer

  • A dynamic and collaborative work environment.
  • The opportunity to work on challenging projects and develop your skills.
  • A competitive salary package and benefits.

How to Apply

If you are passionate about leveraging eCRM to build meaningful digital experiences, we would love to hear from you.



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