Digital Performance Marketing Specialist

1 month ago

Melbourne, Victoria, Australia Mediabrands Full time
About the Role

As a Performance Executive at KINESSO, you will be part of a dynamic team that drives actionable growth for our agency partners and clients. You will support the Performance Manager in developing strategies and optimization plans for multiple client campaigns across various digital channels.

Your key responsibilities will include:

  • Developing an understanding of clients and their business, challenges, and customers to inform your strategy
  • Supporting the Performance Manager in developing an overall digital integrated media strategy
  • Managing and creating responses to client briefs
  • Responsible for day-to-day client communications regarding insights, reporting, and optimisation recommendations
  • Strategizing search engine marketing campaign structures, optimisation approaches, and deliveries to align with client marketing plans
  • Assisting managers in planning, developing, and executing campaigns across Google Ads, Microsoft Ads, Meta, Snapchat, TikTok, Twitter, and LinkedIn
  • Ensuring the implementation of agreed tests and communicating outcomes, including impact, incremental value, and next steps
  • Collaborating with the team on strategy and optimization of social media campaigns, including audience and creative best practices
  • Coordinating and supporting Social Coordinators by providing training and constructive feedback to develop an efficient team
  • Coordinating and supporting Social Coordinators through the campaign lifecycle to ensure campaigns are accurately implemented and executed

About KINESSO

KINESSO is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. With extensive offerings spanning performance marketing and data and technology, we offer an end-to-end engine of planning and optimization while delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.

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