Paid and Performance Marketing Specialist
7 days ago
About Weel
Weel (previously Divipay)is a leading virtual corporate card and spend management platform, providing software to help businesses streamline company-wide spending.
We are seeking a skilled Paid and Performance Marketing Specialist who thrives at the intersection of strategy, creativity, and analytics. As our new team member, you will take charge of our paid media strategy, optimising every dollar we spend to deliver measurable growth.
Key Responsibilities- Develop and execute multi-channel, ROI-focused campaigns that drive measurable business outcomes with agency support.
- Optimise full-funnel performance in a long B2B sales cycle, from lead to customer conversion.
- Build and manage paid budget allocation, forecasting spend across channels based on CAC, LTV, and payback period.
- Conduct competitive analysis to identify spend patterns, messaging gaps, and market opportunities.
- 3–4 years' experience in a paid media, performance marketing, or growth marketing role (in-house or agency).
- Proven success in driving ROI-positive campaigns across search, paid social, and display.
- Strong analytical skills with experience in budget management, forecasting, and funnel optimisation.
- Proficiency with Google Ads, Microsoft Ads, LinkedIn Ads, Google Tag Manager, GA4, and marketing automation platforms.
- Experience with CRM-integrated tracking and multi-touch attribution models.
- Options package - feel and act like owners.
- Birthday leave and a budget to celebrate.
- Country-wide team events and travel budgets for interstate employees.
- A progressive parental leave policy.
- Quarterly budgets for team bonding.
- Wellness leave and limitless career-growth opportunities.
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