Paid And Performance Marketing Specialist

Paid and Performance Marketing Specialist
Join to apply for thePaid and Performance Marketing Specialistrole atWeel.
About Weel
Weel (previously Divipay) is Australia's #1 virtual corporate card and spend management platform, providing software to help businesses streamline and control company-wide spending.
We're trusted by thousands of companies to manage everything from $4 coffees to $40,000 invoices.
From Canva to the Cowboys, Australia's most forward-thinking organisations rely on us to keep their finances moving.
We've hit major milestones, including a $20m Series A raise, and our funding is being put to good use to grow and strengthen our product offering and invest in a team of exceptionally talented people.
We're proud to have achieved notable highlights and accolades, including:
Rated 4.8 out of 5 on the Xero App Store
Over 270,000 card holders in Australia
Supported the Australian team at the 2024 Paris Paralympic Games
Awarded Best Card Provider of the Year – Finder Awards
Rated Top 10 Tech Innovator recognised by the Australian Financial Review
Won Corporate Card Platform of the Year at the WeMoney Awards
$1.5B+ spend managed and counting
The role
We're looking for a marketer who thrives at the intersection of strategy, creativity, and analytics.
As our newPaid & Performance Marketing Specialist, you'll take the reins of our paid media strategy, optimising every dollar we spend to deliver measurable growth.
You'll bring experience running high-performing B2B campaigns and a curiosity for testing new channels, creative ideas, and cutting-edge tools.
What will you own?
Campaign Strategy & ROI Optimisation
Develop and execute multi-channel, ROI-focused campaigns that drive measurable business outcomes with the support of agency
Optimise full-funnel performance in a long B2B sales cycle, from lead to customer conversion
With leadership support, build and manage paid budget allocation, forecasting spend across channels based on CAC, LTV, and payback period
Conduct competitive analysis to identify spend patterns, messaging gaps, and market opportunities
Ad Channel Management
Lead Search Marketing campaigns (Google Ads, Microsoft Ads) with a focus on high-intent B2B keywords and conversion optimisation
Manage Paid Social (LinkedIn for precision targeting, Meta for retargeting/content amplification)
Test and learn Programmatic & Display (DSPs) for ABM and retargeting
Test and scale Emerging & Niche Channels (podcasts, newsletters, sponsorships)
Consider Native & Content Syndication strategies (Taboola, Outbrain, industry media) where opportunistic
Data, Tracking & Automation
Own conversion tracking (Google Tag Manager, HubSpot, CRM integrations)
Run A/B and multivariate testing across ads, landing pages, and CTAs
Manage marketing automation workflows in HubSpot, Customer.io, or similar
Segment audiences with custom intent data, lookalike modelling, and CRM targeting
Analyse campaign results using GA4, Looker Studio, Metabase, and HubSpot reports
Creative & Messaging
Write and contribute to compelling ad copy for CFOs, finance managers, and business owner personas
Translate complex fintech features into simple, benefit-led messaging
Ensure compliance with ASIC, AFCA, and Google Ads requirements for financial services advertising in Australia
Collaboration & Continuous Learning
Align marketing campaigns with sales goals through close sales collaboration
Work cross-functionally with design, compliance, and other marketing teams
Stay ahead of platform changes, AI marketing trends, and new channel opportunities
Adapt messaging in response to macroeconomic or regulatory shifts.
What will you bring?
3–4 years' experience in a paid media, performance marketing, or growth marketing role (in-house or agency)
Proven success in driving ROI-positive campaigns across search, paid social, and display
Strong analytical skills with experience in budget management, forecasting, and funnel optimisation
Proficiency with Google Ads, Microsoft Ads, LinkedIn Ads, Google Tag Manager, GA4, and marketing automation platforms
Experience with CRM-integrated tracking and multi-touch attribution models
Excellent collaboration skills, particularly with sales and cross-functional teams
Bonus Points
Experience in fintech, SaaS, or B2B marketing targeting CFOs and finance decision-makers
Knowledge of Australian financial advertising compliance (ASIC, AFCA, and Google Ads requirements)
Understanding of payments, expense management, or AP automation trends
Familiarity with programmatic advertising, native content syndication, and emerging B2B channels
What does success look like after 12 months?
Progress to paid marketing lead and set the strategic agenda for the budget and program to support the organisation's GTM goals
Be the go-to expert in Weel for paid and performance marketing strategy, execution, and latest industry platforms
Scale paid spend 2x while maintaining CAC and acquisition efficiency
Perks
Options package – ownership mindset
Birthday leave and a budget to celebrate you
Country-wide team events and travel budgets for interstate employees
Progressive parental leave policy
Quarterly team-bonding budgets
Wellness leave
Study leave and career-growth opportunities
Access to Uprise Employee Assistance Program
Pet-friendly offices and hybrid work environment
We're better together
At Weel, we're committed to fostering an inclusive and equitable workplace that promotes and values diversity.
If you don't think you meet all the requirements but align with our values, we'd still love to hear from you
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