Paid and Performance Marketing Specialist

Paid and Performance Marketing Specialist

Join to apply for the Paid and Performance Marketing Specialist role at Weel.

About Weel

Weel (previously Divipay) is Australia's #1 virtual corporate card and spend management platform, providing software to help businesses streamline and control company-wide spending. We're trusted by thousands of companies to manage everything from $4 coffees to $40,000 invoices. From Canva to the Cowboys, Australia's most forward-thinking organisations rely on us to keep their finances moving. We've hit major milestones, including a $20m Series A raise, and our funding is being put to good use to grow and strengthen our product offering and invest in a team of exceptionally talented people. We're proud to have achieved notable highlights and accolades, including:

• Rated 4.8 out of 5 on the Xero App Store
• Over 270,000 card holders in Australia
• Supported the Australian team at the 2024 Paris Paralympic Games
• Awarded Best Card Provider of the Year – Finder Awards
• Rated Top 10 Tech Innovator recognised by the Australian Financial Review
• Won Corporate Card Platform of the Year at the WeMoney Awards
• $1.5B+ spend managed and counting

The role

We're looking for a marketer who thrives at the intersection of strategy, creativity, and analytics. As our new Paid & Performance Marketing Specialist, you'll take the reins of our paid media strategy, optimising every dollar we spend to deliver measurable growth. You'll bring experience running high-performing B2B campaigns and a curiosity for testing new channels, creative ideas, and cutting-edge tools.

What will you own?
Campaign Strategy & ROI Optimisation

• Develop and execute multi-channel, ROI-focused campaigns that drive measurable business outcomes with the support of agency
• Optimise full-funnel performance in a long B2B sales cycle, from lead to customer conversion
• With leadership support, build and manage paid budget allocation, forecasting spend across channels based on CAC, LTV, and payback period
• Conduct competitive analysis to identify spend patterns, messaging gaps, and market opportunities

Ad Channel Management

• Lead Search Marketing campaigns (Google Ads, Microsoft Ads) with a focus on high-intent B2B keywords and conversion optimisation
• Manage Paid Social (LinkedIn for precision targeting, Meta for retargeting/content amplification)
• Test and learn Programmatic & Display (DSPs) for ABM and retargeting
• Test and scale Emerging & Niche Channels (podcasts, newsletters, sponsorships)
• Consider Native & Content Syndication strategies (Taboola, Outbrain, industry media) where opportunistic

Data, Tracking & Automation

• Own conversion tracking (Google Tag Manager, HubSpot, CRM integrations)
• Run A/B and multivariate testing across ads, landing pages, and CTAs
• Manage marketing automation workflows in HubSpot, Customer.io, or similar
• Segment audiences with custom intent data, lookalike modelling, and CRM targeting
• Analyse campaign results using GA4, Looker Studio, Metabase, and HubSpot reports

Creative & Messaging

• Write and contribute to compelling ad copy for CFOs, finance managers, and business owner personas
• Translate complex fintech features into simple, benefit-led messaging
• Ensure compliance with ASIC, AFCA, and Google Ads requirements for financial services advertising in Australia

Collaboration & Continuous Learning

• Align marketing campaigns with sales goals through close sales collaboration
• Work cross-functionally with design, compliance, and other marketing teams
• Stay ahead of platform changes, AI marketing trends, and new channel opportunities

Adapt messaging in response to macroeconomic or regulatory shifts.

What will you bring?

• 3–4 years' experience in a paid media, performance marketing, or growth marketing role (in-house or agency)
• Proven success in driving ROI-positive campaigns across search, paid social, and display
• Strong analytical skills with experience in budget management, forecasting, and funnel optimisation
• Proficiency with Google Ads, Microsoft Ads, LinkedIn Ads, Google Tag Manager, GA4, and marketing automation platforms
• Experience with CRM-integrated tracking and multi-touch attribution models
• Excellent collaboration skills, particularly with sales and cross-functional teams

Bonus Points

• Experience in fintech, SaaS, or B2B marketing targeting CFOs and finance decision-makers
• Knowledge of Australian financial advertising compliance (ASIC, AFCA, and Google Ads requirements)
• Understanding of payments, expense management, or AP automation trends
• Familiarity with programmatic advertising, native content syndication, and emerging B2B channels

What does success look like after 12 months?

• Progress to paid marketing lead and set the strategic agenda for the budget and program to support the organisation's GTM goals
• Be the go-to expert in Weel for paid and performance marketing strategy, execution, and latest industry platforms
• Scale paid spend 2x while maintaining CAC and acquisition efficiency

Perks

• Options package – ownership mindset
• Birthday leave and a budget to celebrate you
• Country-wide team events and travel budgets for interstate employees
• Progressive parental leave policy
• Quarterly team-bonding budgets
• Wellness leave
• Study leave and career-growth opportunities
• Access to Uprise Employee Assistance Program
• Pet-friendly offices and hybrid work environment

We're better together

At Weel, we're committed to fostering an inclusive and equitable workplace that promotes and values diversity. If you don't think you meet all the requirements but align with our values, we'd still love to hear from you

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