Content Strategist

1 month ago

Sydney, Australia AMP - General Full time

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking. 

For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years. 

If we do our job well, we genuinely add to the prosperity of our country and its people. 

How you’ll make an impact

The Marketing team takes a strategic approach to marketing aligned to AMP’s segment strategy and is responsible for the development and delivery of all marketing campaigns, collateral, customer engagement activity, data analysis, insights and digital.

As the Content Writer and Strategist, you will drive innovative content creation for our in-house team within the Brand, Creative, Content & Social Media function, developing and implementing content strategies that align with our brand goals and marketing objectives. 

You’ll make an impact by:

  • Develop and implement comprehensive content strategies that align with our brand goals, marketing objectives, and target audience segments.
  • Ownership of AMP Content playbook and strategy
  • Maintain a content calendar and ensure consistency in branding and messaging across all content touchpoints across the marketing team.
  • Conduct content audits and research to identify trends, keywords, and topics relevant to our industry and audience.
  • Work together with subject matter experts, designers, and other team members to produce high-quality, informative, and engaging content.
  • Write, edit, and proofread high-quality content for various platforms, including our website, insights hub, social media, email campaigns and more.
  • You will drive the uplift of our customer newsletter by focusing on segmentation, targeting, and tailoring content to suit different audience segments, ensuring that each piece of content resonates with our diverse customer base and aligns with our brand objectives.
  • Ability to write to brand guidelines and meet business requirements relevant for AMP Enterprise, including our banking, super, and wealth products.
  • Ability to take complex information and make it reassuringly clear and simple with copy that connects and makes an impact.
  • Implement search engine optimization (SEO) best practices and ensure all content is optimized for search engines to increase organic traffic and improve search rankings.
  • Research and stay up to date on the latest developments in terms of search engine optimization (SEO), content trends, and consumer behaviour.
  • Monitor and analyse content performance metrics to refine strategies and improve results.

What you will bring to the team

  • Minimum of 5+ years of experience in content strategy and writing, preferably within financial services experience either client side, agency side or in-house creative team
  • Experience using back-end platforms, such as CMS tools, Adobe Experience Manager (AEM), analytics tools, and creative software for content creation
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • An understanding of advertising, social and content digital channels and how to create for variety of channels and expertly adapt copy to suit creative channels
  • A keen understanding of brand strategy, customer value propositions and how to write based off insights and data
  • Experience applying human-centred design principles to content creation

You’ll thrive here if…

If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next.

If you’re someone that can hold their own, you’ll find AMP quite liberating.

Why we think you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.

We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work. 

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work. 

Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. 

We believe in the power of inclusion and diversity

We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers. 

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. 

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don’t procrastinate We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.

  • Content Strategist

    4 weeks ago

    Sydney, New South Wales, Australia IIQAF Full time

    We are seeking a skilled Content Strategist to develop and implement effective content plans for our marketing campaigns.The ideal candidate will have a strong understanding of online content strategy and creation, as well as excellent writing, editing, and proofreading skills.Responsibilities will include:Developing clear and concise content that resonates...

  • Content Strategist

    3 weeks ago

    Sydney, New South Wales, Australia KWSM Full time

    Job OverviewWe're seeking a highly skilled Content Strategist to join our team at KWSM. As a Content Strategist, you will be responsible for developing and implementing content strategies that drive engagement and conversions.Responsibilities will include:Developing and maintaining a content calendar that aligns with our marketing goalsCreating high-quality,...

  • Content Strategist

    2 months ago

    Sydney, Australia IIQAF Full time

    We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts. Content Strategist responsibilities include publishing our monthly newsletter, tracking website traffic and user engagement and generating new blog post topics. If you have creative...

  • Content Strategist

    4 weeks ago

    Sydney, New South Wales, Australia KWSM Full time

    About the RoleWe're seeking a skilled Content Strategist to join our team at KWSM. As a Content Strategist, you will be responsible for creating engaging content that helps tell our clients' stories.Key ResponsibilitiesDevelop and implement content strategies that align with our clients' goalsWrite and edit high-quality content for various channels,...

  • Content Strategist

    2 weeks ago

    Sydney, New South Wales, Australia KWSM Full time

    Job DescriptionWe're seeking a skilled Content Strategist to join our team at KWSM. As a Content Strategist, you will be responsible for creating engaging content that resonates with our clients and their audiences.Your key responsibilities will include:Developing content strategies that align with our clients' goals and objectivesCreating high-quality,...

  • Content Strategist

    4 weeks ago

    Sydney, New South Wales, Australia KWSM Full time

    About the RoleWe're seeking a skilled Content Strategist to join our team at KWSM. As a Content Strategist, you will be responsible for developing and implementing content strategies that drive business results.Key ResponsibilitiesDevelop and execute content strategies that align with business objectivesCollaborate with cross-functional teams to create...

  • Content Strategist

    4 weeks ago

    Sydney, New South Wales, Australia KWSM Full time

    About the RoleWe're seeking a talented Content Strategist to join our team at KWSM. As a Content Strategist, you will be responsible for developing and implementing content strategies that drive business results.Key ResponsibilitiesDevelop and execute content strategies that align with business objectivesCollaborate with cross-functional teams to create...

  • Content Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Bankwest Full time

    Content StrategistAt Bankwest, we're seeking a skilled Content Strategist to help us bring our brand story to life. As a key member of our Brand and Customer Strategy team, you'll have the opportunity to develop engaging content across a range of touchpoints that's true to our brand proposition, fit for channel, and resonates with our audience.About the...

  • Content Strategist

    2 weeks ago

    Sydney, New South Wales, Australia WiseTech Global Full time

    We're looking for a talented Content Strategist to join our team at WiseTech Global. As a key player in our Corporate Communications team, you'll be responsible for crafting captivating content that showcases our customer success stories, team members' career journeys, and student engagement activities. Your words will inspire and inform, creating...

  • Digital Content Strategist

    5 days ago

    Sydney, New South Wales, Australia Havas Media AG Full time

    Havas Media Australia, a leading media agency, is seeking an experienced Digital Content Strategist to join our Sydney team.The ideal candidate will have a solid understanding of digital marketing and SEO principles, with experience in creating engaging content that drives results. As a Digital Content Strategist, you will be responsible for developing and...

  • Digital Content Strategist

    2 days ago

    Sydney, New South Wales, Australia KPMGau Full time

    Job OverviewKPMG Australia, a leading professional services firm, seeks an experienced Digital Content Strategist to lead the development of its social media presence.In this role, you will report to the Content Lead and work closely with cross-functional teams to create captivating campaigns that resonate across platforms.

  • APAC Content Strategist

    5 days ago

    Sydney, New South Wales, Australia Reward Gateway Full time

    Job Title: APAC Content StrategistAbout the Role:We are seeking a skilled APAC Content Strategist to develop and execute a regional content strategy, creating inspirational and educational content to fuel APAC brand and growth marketing campaigns.Key Responsibilities:Execute on our localised APAC content strategy to educate and inspire our clients and...

  • Content Strategist

    4 weeks ago

    Sydney, New South Wales, Australia AMP - General Full time

    About the RoleWe are seeking a highly skilled Content Strategist to join our team at AMP. As a Content Strategist, you will be responsible for developing and implementing comprehensive content strategies that align with our brand goals and marketing objectives.Key Responsibilities:Develop and implement content strategies that drive business...

  • Digital Content Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Squiz Full time

    We are seeking a highly skilled Digital Content Strategist to join our growing Content and Communications team. This is a hybrid role, requiring a Sydney-based individual who will split their time between working from home and working from our Sydney HQ.This is an exciting opportunity for a creative and ambitious individual to make a real impact on business...

  • Content Strategist

    2 weeks ago

    Sydney, New South Wales, Australia CHEP Full time

    CHEP is an international organization that helps move goods to more people, in more places, through its pioneering and sustainable share-and-reuse business model. We are looking for a skilled Content Strategist - Brand Development to join our team and contribute to the development of our brand's content strategy across all platforms.The ideal candidate will...

  • Content Insights Strategist

    6 days ago

    Sydney, New South Wales, Australia News Corp Australia Full time

    We are seeking an exceptional Content Insights Strategist to join our team at News Corp Australia.This is a part-time role that offers the opportunity to work in a dynamic and innovative environment, collaborating with a talented team of specialists across strategy, editorial, digital, social, design, and sales.The ideal candidate will have 5-7 years of...

  • Content Strategist and Writer

    4 weeks ago

    Sydney, New South Wales, Australia AMP Full time

    About the Role at AMPThis is a Content Strategist & Writer position with one of the leading companies in Australia, AMP. The company is continuing to grow rapidly, and this is an excellent opportunity to join the team as they expand.Key ResponsibilitiesDevelop and implement comprehensive content strategies that align with AMP's brand goals and marketing...

  • Marketing Content Strategist

    5 days ago

    Sydney, New South Wales, Australia SafetyCulture Full time

    Unlock Your Potential as a Marketing Content Strategist at SafetyCultureWe are seeking an exceptional Marketing Content Strategist to join our dynamic Lifecycle Marketing Team. As a key player, you will be responsible for creating engaging content that communicates complex concepts, technology updates, and product features in a simple and digestible way.With...

  • Senior Content Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Humanforce Full time

    About the RoleWe're seeking a highly skilled Senior Content Strategist to join our dynamic team at Humanforce. As a key member of our content marketing team, you will be responsible for crafting compelling content that drives engagement and conversions. Your mission will be to enhance our online presence through strategic content creation that resonates with...

  • Senior Visual Content Strategist

    4 weeks ago

    Sydney, New South Wales, Australia The Talent Mill Full time

    Job Title: Senior Visual Content StrategistThe Talent Mill is seeking a highly skilled Senior Visual Content Strategist to join their team. As a key member of the creative team, you will be responsible for developing and implementing visual content strategies that drive brand engagement and customer loyalty.Key Responsibilities:Develop and implement visual...