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Digital Marketing Strategist for High-Performing Paid Social Media Campaigns

1 month ago

Melbourne, Victoria, Australia Woods & Co Recruitment Full time
Unlock Your Potential as a Senior Social Media Ads Manager

At Woods & Co Recruitment, we're seeking a driven and innovative Senior Social Media Ads Manager to join our team. As a key member of our agency, you'll play a pivotal role in shaping and executing high-performing paid social media campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn.

This leadership position combines creativity, analytical expertise, and strategic thinking to deliver outstanding ROI for clients and drive brand growth and engagement. With responsibility for over 50 client accounts, you'll also have the opportunity to mentor and develop a Social Media Coordinator as the team continues to grow.

What's in it for You?
  • $85,000 + Super in a full-time position with leadership responsibilities.
  • Flexible working arrangements: 2 days in the office and remote flexibility.
  • The chance to lead and grow a team, starting with 1 direct report.
  • Work with an exciting and diverse client base of over 50 accounts.
  • A supportive, collaborative team culture that values innovation and creativity.
Key Responsibilities:
  1. Campaign Strategy & Management: Design, implement, and oversee paid social media campaigns tailored to client objectives. Platforms include Facebook, Instagram, TikTok, LinkedIn, and others.
  2. Optimisation & Reporting: Regularly monitor and optimise campaign performance, ensuring maximum ROI. Use data analytics and A/B testing to refine strategies, improve targeting, and elevate outcomes.
  3. Client Interaction: Work closely with account managers and directly with clients to understand their goals. Present detailed performance reports with actionable insights and recommendations.
  4. Leadership & Mentorship: Manage and guide a Social Media Coordinator, sharing expertise, fostering growth, and setting a high standard for campaign execution.
  5. Collaboration & Creativity: Partner with internal creative teams to ensure ad content aligns with campaign goals. Propose innovative ideas and stay on top of industry trends to keep campaigns fresh and effective.
  6. Platform Expertise: Stay up-to-date on the latest updates and tools within platforms like Facebook Ads Manager and TikTok Ads Manager. Bring innovative strategies to life using cutting-edge technologies.
Requirements:
  • 3-5 years of hands-on experience managing paid social media campaigns across multiple platforms.
  • Proficiency in platforms such as Facebook Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
  • A data-driven mindset with strong analytical skills and attention to detail.
  • Proven leadership experience, including mentoring and developing team members.
  • Excellent communication skills, both written and verbal, for client interactions and reporting.
  • A collaborative attitude and genuine passion for social media marketing.