Strategic Marketing Professional for Business Expansion

7 days ago


Garden City, Victoria, Australia Celeste Halliday Full time

Celeste Halliday is seeking a B2B Growth and Development Expert to join our team. In this role, you will be responsible for driving business growth and expansion through the development and execution of cross-channel lead generation campaigns.

Key Responsibilities:
  • Develop and execute cross-channel lead generation campaigns
  • Design and implement automated sales funnels and nurture sequences
  • Provide expert advice on cross-channel paid advertising (YouTube, META, Google)
  • Promotion strategy for tiered product offerings from digital products to high-ticket programs including courses

Job Description:

This is a key role within our marketing department, and as a B2B Growth and Development Expert, you will be working closely with our Marketing Manager to develop and execute a comprehensive marketing strategy that drives business growth and expansion. Your key responsibilities will include:

  1. Developing and executing cross-channel lead generation campaigns to drive business growth and expansion
  2. Designing and implementing automated sales funnels and nurture sequences to enhance customer engagement and conversion rates
  3. Providing expert advice on cross-channel paid advertising (YouTube, META, Google) to ensure maximum ROI and campaign effectiveness
  4. Developing a promotion strategy for tiered product offerings from digital products to high-ticket programs including courses to drive revenue growth and customer acquisition

Requirements:

To be successful in this role, you will need to have:

  • A minimum of 5 years' experience in B2B lead generation with a proven track record of success
  • Extensive expertise in LinkedIn and social media marketing
  • Experience with marketing automation and CRM systems
  • Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions

Benefits:

In addition to a competitive salary and benefits package, you will also have the opportunity to work with a dynamic and forward-thinking team at Celeste Halliday. We offer a collaborative and supportive work environment, with opportunities for professional growth and development.



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