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Marketing Manager Growth Role

2 weeks ago

Garden City, Victoria, Australia Celeste Halliday Full time

We are seeking a skilled Digital Marketing Lead Generator to join our team at Celeste Halliday. As a key member of our marketing department, you will be responsible for driving growth and lead generation through the development and execution of cross-channel campaigns.

Job Description:
  • Design and execute cross-channel lead generation campaigns
  • Develop automated sales funnels and nurture sequences
  • Advise and implement cross-channel paid advertising (YouTube, META, Google)
  • Promotion strategy for tiered product offerings from digital products to high-ticket programs including courses

Key Responsibilities:

You will be working closely with our Marketing Manager to develop and execute a comprehensive marketing strategy that drives business growth and expansion. Your key responsibilities will include:

  1. Leading the development and execution of cross-channel lead generation campaigns to drive business growth and expansion
  2. Designing and implementing automated sales funnels and nurture sequences to enhance customer engagement and conversion rates
  3. Providing expert advice on cross-channel paid advertising (YouTube, META, Google) to ensure maximum ROI and campaign effectiveness
  4. Developing a promotion strategy for tiered product offerings from digital products to high-ticket programs including courses to drive revenue growth and customer acquisition

Requirements:

To be successful in this role, you will need to have:

  • A minimum of 5 years' experience in B2B lead generation with a proven track record of success
  • Extensive expertise in LinkedIn and social media marketing
  • Experience with marketing automation and CRM systems
  • Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions

Benefits:

In addition to a competitive salary and benefits package, you will also have the opportunity to work with a dynamic and forward-thinking team at Celeste Halliday. We offer a collaborative and supportive work environment, with opportunities for professional growth and development.