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Digital Brand Strategist
1 month ago
We are seeking a skilled Digital Brand Strategist to join our team on a 10-month parental leave cover. As a key member of our brand and communications team, you will play a critical role in building our omnichannel brands.
Key Responsibilities- Develop comprehensive strategies grounded in data and insight to strengthen our brands and enhance Are Media's reputation as the go-to destination for quality content and experiences.
- Partner with the Head of Brand & Communications to create and execute integrated marketing plans that drive revenue across our Luxury & Homes portfolios.
- Work closely with the Editors and Brand Managers to develop clear brand positioning and distinctive plans that resonate with consumers and clients.
- Oversee the planning and execution of cross-channel marketing campaigns to enhance brand presence, drive customer engagement, and build brand loyalty.
- Proven expertise in developing and executing brand strategies that drive growth, audience engagement, and brand equity across multiple channels.
- Experience managing cross-channel marketing campaigns with a track record of delivering measurable results aligned with business objectives.
- Strong analytical skills to analyse market trends, consumer insights, and performance data to optimise strategies and refine messaging.
- Familiarity with digital marketing tactics, particularly social media and online platforms.
- Excellent interpersonal skills for working closely with cross-functional teams.
Are Media is Australia's leading omnichannel content company for women, influencing, informing, inspiring, and connecting with 6 in 10 Australian women every day. Our diverse range of brands includes The Australian Women's Weekly, Better Homes & Gardens, Woman's Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew, and ELLE.
What We Offer- An estimated salary of AU$85,000 - AU$95,000 per annum, based on industry standards and location.
- A dynamic and inclusive work environment, committed to diversity, respect, and collaboration.
- A range of benefits, including flexible work arrangements, professional development opportunities, and access to our Are Media Learning Academy.