Digital Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia ARN Full time

The role of Product & Consumer Manager is a key position at ARN, the leading audio company in Australia. Located in North Sydney, this exciting opportunity allows you to be part of a vibrant and passionate team that creates memorable moments for listeners.

As a Digital Marketing Strategist, you will lead all paid marketing campaigns across app installs, audio, and video advertising. You will have ownership of house marketing channels, experimenting and optimizing them to drive growth and expand our customer base. Our websites and app will be your playground to grow and foster audiences.

Your primary responsibilities will include developing and implementing comprehensive customer acquisition strategies to drive growth and expand our customer base by driving MAUs and limiting churn. You will utilize CRM tools to segment audiences and deliver personalized marketing messages at scale. Additionally, you will work with ARN's broadcast brands to encourage digital audio consumption.

About The Role:

  • Develop and implement comprehensive customer acquisition strategies to drive growth and expand our customer base by driving MAUs and limiting churn.
  • Utilize CRM tools to segment audiences and deliver personalized marketing messages at scale
  • Work with ARN's broadcast brands to encourage digital audio consumption.
  • Support the configuration, admin, and maintenance of our Martech tools & products.
  • Plan, execute, and manage multi-channel marketing campaigns from inception, optimization, and to completion.
  • Own and lead iHeart's app install campaigns across UAC & Apple Search Ads. Manage and create the rollout of design assets needed to hero iHeart's radio and podcast audiences.
  • Work with the broader iHeart Product & Consumer team to collaborate on iHeart's owned channel marketing across display and audio inventory.
  • Ideate and execute campaigns that align to iHeart KPIs across increases in registrations, app installs, time spent listening, and decrease in churn.
  • Assist in the product optimization and management of iHeart's digital websites and app.
  • Utilize data & analytics metrics to inform key stakeholders on campaign outcomes and product consumption.

About You:

  • Strong written and verbal communication skills
  • Video shooting, editing, and knows their way around digital design.
  • Experience managing social media channels for brands
  • A passion for podcasts, music, & audio content

What We Offer:

  • $80,000 - $110,000 per year
  • ARN Social Work Perks which can include – various giveaways & events, free and discounted tickets.
  • Novated Leasing + Super Salary Sacrifice | Paid Birthdays off | Paid Parental Leave | Charity Leave.
  • Discounts on lifestyle, entertainment with big name brands including Health fund discounts.
  • Education Assistance | Career Development with consistent quality training | Long term career progression.

We are an equal opportunities employer and welcome applications from diverse candidates. If you're passionate about creating memorable moments for listeners and have a strong background in digital marketing, we'd love to hear from you

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