Senior Brand Activation Specialist

24 hours ago

Sydney, New South Wales, Australia beBeeRetailMarketing Full time $90,000 - $120,000

Job Opportunity:

We are seeking a skilled Retail Marketing Manager to lead the planning and execution of retail, brand, and campaign marketing activity.

Key Responsibilities:

  • Develop seasonal campaigns across print, POS, PR, and digital platforms.
  • Manage in-store activations, promotional activity, and local area marketing to support sales growth.
  • Oversee production and distribution of visual merchandising and campaign assets.
  • Build and manage brand partnerships, retail collaborations, and influencer programs.
  • Plan and deliver influencer-led activations and retail events to grow brand awareness and traffic.
  • Oversee photo studio output including campaign shoots, eCommerce photography, and content delivery.
  • Manage creative briefs and rollouts with designers to ensure high-quality brand collateral.
  • Collaborate with store teams, centre marketing, and external agencies to execute campaigns on time and within budget.
  • Track and report on campaign performance, influencer ROI, and competitor activity to inform future strategy.

Requirements:

  • 4+ years' experience in retail marketing, brand, or campaign management.
  • Proven ability to manage in-store activations, VM assets, and campaign rollouts.
  • Experience in influencer marketing and content production.
  • Strong creative briefing, project management, and stakeholder engagement skills.
  • Ability to thrive in a fast-paced retail environment with excellent attention to detail.

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