Senior Brand Activator

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $120,000

Job Summary:

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We are seeking a highly skilled Trade Marketing Specialist to join our Australian Liquor Marketers (ALM) team. As a key member of our team, you will be responsible for developing and executing innovative activation plans that spark sales growth and drive retailer and consumer engagement.

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  • You will help maintain an exciting and relevant brand portfolio that meets the needs of both shoppers and retailers across the ALM network.
  • You will support category and channel strategies by managing the promotional calendar, ensuring effective use of product ranges and promotional activities.
  • You will assist in developing the G3 Go-To-Market strategy for new product launches (NPD), ensuring alignment with broader business objectives.
  • You will plan and execute campaigns, promotions, and initiatives aimed at influencing both trade and retail partners to drive growth.
  • You will track and evaluate the effectiveness of trade marketing programs, making adjustments as needed to optimise performance.
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Key Responsibilities:

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  1. Maintain a robust brand portfolio that drives shopper and retailer engagement.
  2. Support the development of strategic category and channel plans.
  3. Collaborate on the creation of G3 Go-To-Market strategies for new product launches.
  4. Design and execute impactful campaigns, promotions, and initiatives.
  5. Evaluate program performance and make data-driven decisions.
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Requirements:

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  • 5+ years of experience in trade marketing, retail, or brand marketing, preferably within the retail, FMCG, or liquor industries.
  • Proven success in launching new products and driving their growth.
  • Strong financial acumen and ability to manage budgets effectively.
  • Creative thinking combined with practical execution skills.
  • Excellent project management skills to handle multiple tasks and timelines.
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Why Work With Us:

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  • A supportive and flexible work environment.
  • A generous annual leave policy.
  • Ongoing learning and development opportunities.

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