Senior Brand Activation Specialist

23 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $145,000 - $175,000
Job Description

The Group Channel Marketing Manager plays a pivotal role in the Market Development and Commercialization team, driving category growth strategies and shopper plans within the Off Premise channel. This dynamic leader is responsible for developing and executing shopper insight-led Go-To-Market strategies to achieve business objectives across the licensed portfolio.

Key responsibilities include collaborating with cross-functional teams, such as brand, finance, and supply chain, to support growth planning and drive trade engagement. The successful candidate will translate strategy into Bottom-Line (BTL) activations, including leading Point-of-Sale (POS) and promotional support materials aligned with brand guidelines and category growth drivers.

Additional responsibilities include co-creating and delivering new product development activation plans with internal and external partners. This individual will also manage BTL budget via Business Intelligence (BI) tool, ensuring accurate General Ledger (GL) management, purchase orders, accruals, and invoicing.

Lastly, the Group Channel Marketing Manager will deliver monthly execution and investment updates for key brand initiatives.

Required Skills and Qualifications
  • Tertiary qualifications in Commerce or Business discipline.
  • 7-10 years of FMCG Trade and/or Shopper Marketing Management expertise.
  • Advanced Project Management capability.
  • Analytical skills in ACN/Aztec/Quantium/Shopper Intelligence preferred.
  • Advanced Computer Literacy in Outlook, Word, Excel & PowerPoint.
  • Direct interaction and management with Customer Functions.
  • Proven track record of building high-performing teams.
  • Strong coaching and mentoring skills with a passion for developing others.

  • Brand Activator

    4 weeks ago

    Sydney, New South Wales, Australia Spirits Platform Pty Ltd Full time

    2 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Job Title: Brand Activator – Jägermeister (NSW)Location: Sydney, NSWDivision: MarketingReports To: Brand Manager – JägermeisterSalary: From $70,000 (Negotiable Based on Experience) + Fully Packaged CarWelcome to the Ice-Cold Side of LifeWe're...

  • Brand Activator

    4 weeks ago

    Sydney, New South Wales, Australia Spirits Platform Pty Ltd Full time

    2 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Job Title: Brand Activator – Jägermeister (NSW)Location: Sydney, NSWDivision: MarketingReports To: Brand Manager – JägermeisterSalary: From $70,000 (Negotiable Based on Experience) + Fully Packaged CarWelcome to the Ice-Cold Side of LifeWe're...

  • Senior Brand Marketing Specialist

    3 days ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $130,000 - $140,000

    Job Title:Senior Brand Marketing SpecialistDescriptionWe are seeking an experienced Senior Brand Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns that drive business growth and enhance the company's brand reputation.Key...

  • Brand Activation Manager

    14 hours ago

    Sydney, New South Wales, Australia beBeeBrandActivation Full time $120,000 - $160,000

    Job Title: Brand Activation ManagerAbout the RoleWe are seeking a highly motivated and experienced Brand Activation Manager to join our team. The successful candidate will be responsible for developing and executing go-to-market strategies that drive business growth and customer engagement.Key ResponsibilitiesDeveloping and securing approval for brand...

  • Brand Specialist

    10 hours ago

    Sydney, New South Wales, Australia Pernod Ricard Full time

    OverviewBrand Specialist for Pernod Ricard, representing a premium portfolio including Chivas Regal, The Glenlivet, Aberlour and Royal Salute, sharing stories with customers around Australia (focus on NSW/QLD/WA).ResponsibilitiesBuild effective relationships with the trade, influencers and consumersContinually identify commercial and development...

  • Brand Specialist

    12 hours ago

    Sydney, New South Wales, Australia Pernod Ricard Full time

    OverviewBrand Specialist for Pernod Ricard, representing a premium portfolio including Chivas Regal, The Glenlivet, Aberlour and Royal Salute, sharing stories with customers around Australia (focus on NSW/QLD/WA).ResponsibilitiesBuild effective relationships with the trade, influencers and consumersContinually identify commercial and development...

  • Employer Brand Specialist

    2 weeks ago

    Sydney, New South Wales, Australia VetPartners Australia And New Zealand Full time

    Join to apply for the Employer Brand Specialist role at Vet Partners Australia and New Zealand19 hours ago Be among the first 25 applicants Join to apply for the Employer Brand Specialist role at Vet Partners Australia and New Zealand Get AI-powered advice on this job and more exclusive features.Your New Chapter At Vet Partners, we pride ourselves on...

  • Content Specialist – Brand

    4 weeks ago

    Sydney, New South Wales, Australia Suncorp Group Full time

    Content Specialist – Brand & Customer ExperienceJoin to apply for the Content Specialist – Brand & Customer Experience role at Suncorp GroupContent Specialist – Brand & Customer Experience6 days ago Be among the first 25 applicantsJoin to apply for the Content Specialist – Brand & Customer Experience role at Suncorp GroupGet AI-powered advice on this...

  • Content Specialist – Brand

    4 weeks ago

    Sydney, New South Wales, Australia Suncorp Group Full time

    Content Specialist – Brand & Customer ExperienceJoin to apply for the Content Specialist – Brand & Customer Experience role at Suncorp GroupContent Specialist – Brand & Customer Experience6 days ago Be among the first 25 applicantsJoin to apply for the Content Specialist – Brand & Customer Experience role at Suncorp GroupGet AI-powered advice on this...

  • Senior Brand Marketing Specialist

    3 days ago

    Sydney, New South Wales, Australia beBeeMarketing Full time

    Are you looking for a challenging opportunity to showcase your marketing expertise? As an Assistant Brand Manager, you will play a critical role in driving the success of our leading brand.The ideal candidate will have experience in developing and executing strategic plans, with a focus on digital marketing and social media. You will work closely with the...