Global Brand Activation Manager

Overview
Job Type: Permanent - Full Time
Location: Hybrid
Job Category: Marketing
About Jurlique
Founded in the pristine Adelaide Hills in 1985, Jurlique has been pioneering natural skincare for nearly four decades.
Our iconic range is powered by botanicals grown on our own biodynamic farm and crafted locally in South Australia.
We combine nature's transformative power with advanced skin science through our unique Seed to Skin journey.
As a values-driven business, we are committed to bringing the life-force of nature to our customers while creating a team-oriented, supportive, and results-driven workplace.
At Jurlique, we help our people unlock their natural expertise and flourish in their careers.
If you're as passionate about natural skincare as we are, your next career move is clear – join Jurlique
About the Role
We are seeking aGlobal Brand Activation Managerto play a pivotal role in delivering Jurlique's brand vision on the world stage.
Reporting to the Head of Global Marketing Operations, this role will oversee the planning, management, and execution of global brand activations, ensuring they are strategically aligned, locally relevant, and globally consistent.
As the driver of Jurlique's brand activations, you will partner with our global brand marketing team, regional and country marketing teams, and agency partners to design and deliver impactful activations that inspire consumers and strengthen brand equity.
This role also leads and mentors a Global Activation Specialist, ensuring social and activation strategies are seamlessly integrated.
This is a fantastic opportunity for a commercially minded, creative brand marketer to deliver meaningful consumer experiences for a globally admired skincare brand.
Key Responsibilities
Brand Strategy & Campaign Development
Translate brand vision and marketing strategy into compelling global activations that build awareness, consumer interest, and sales.
Contribute to the annual global marketing plan, aligning with product strategy, social media, and broader brand objectives.
Monitor consumer insights, competitor activity, and industry trends to inform strategic planning.
Brand Activation Execution
Plan, develop, and manage global brand activations from ideation to execution.
Design 360° marketing programs spanning product launches, content, communications, social media, promotions, education, sustainability, and visual merchandising.
Create toolkits and playbooks that are practical, engaging, and adaptable across diverse international markets.
Manage creative briefing, agency partnerships, and stakeholder alignment to deliver world-class activations on time and within budget.
Track performance of activations, providing recommendations for optimisation and future improvements.
Market Collaboration & Enablement
Build strong, collaborative partnerships with country marketing teams to ensure activations land effectively at the local level.
Support local teams in integrating activations into their marketing calendars, balancing global objectives with local consumer needs.
Lead regular workshops and feedback sessions with markets to share insights, address challenges, and ensure continuous improvement.
Manage the annual Global Marketing Convention, including activation showcases, planning sessions, and event logistics.
Brand Representation & Leadership
Act as a global brand ambassador, ensuring Jurlique's positioning, values, and identity are consistently communicated.
Present activation plans to senior leaders, cross-functional stakeholders, and international teams.
Lead, mentor, and develop the Global Activation Specialist, ensuring social storytelling and activation strategies are aligned.
Desired Skills And Experience
About You
We're looking for a commercially savvy, people-focused leader with a passion for skincare and retail.
You will bring:
Bachelor's degree in Marketing, Communications, Business, or related field.
3–5 years' experience in brand activation, brand management, or consumer marketing, ideally in global roles.
Demonstrated success in planning and executing large-scale activations across multiple markets.
Strong project management, organisational, and budgeting skills.
Excellent communication and stakeholder management skills, with the ability to influence at all levels.
Creative and strategic mindset with strong commercial acumen.
Experience collaborating with agencies and cross-functional global teams.
Knowledge of digital ecosystems and evolving consumer behaviours.
A genuine passion for skincare, wellness, and sustainable beauty.
Why Jurlique?
In exchange for your expertise and contribution, we offer the opportunity to play a key role in this South Australian born, international skin care brand.
The role attracts a competitive salary, and access to a wide range of benefits.
Hybrid work environment 3 days in office and 2 days from home
Product Discounts and Treatment Discounts
Annual Product Allowance
Service Recognition Vouchers
Annual Volunteer Day to give back to your community
Flare Perks – opportunity to receive discounts with various brands
Face to Face training programs and Online training for valuable skills, such as communication, presenting and leadership.
Employee Assistance Program
Great Place to Work – Engagement Survey to help us deliver a flourishing workplace.
Annual Events to celebrate important and fun dates such as International Women's Day, International Self Care Day, Harmony Day, Monthly Birthdays etc.
Quarterly Mindset and Behaviour Awards to foster our passionate and collaborative Culture
We value work-life balance and support our employees to maintain a strong sense of personal wellbeing.
In addition, we are committed to providing opportunities for our staff to grow and develop both personally and professionally, and our goal is to promote talent from within.
At Jurlique our mindsets and the behaviours that demonstrate them, are the key to our success as individuals and as a business.
They define HOW we do what we do, and ensure we bring the best version of ourselves to work each day.
Better outcomes together - Make it happen - Do what's right
If you would like to learn more about us at Jurlique, please visit Jurlique.com.au.
Come for Nature, Stay to Flourish.
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