
Customer Relationship Manager
5 days ago
We are seeking a seasoned Customer Relationship Manager to join our team and play a key role in driving customer engagement, retention, and growth.
The successful candidate will have a strong background in CRM strategy, execution, and optimization, with a proven track record of delivering results-driven campaigns and initiatives.
Key responsibilities will include developing and implementing CRM strategies across multiple channels, maintaining and optimizing Salesforce Marketing Cloud, identifying and creating customer segments for cross-channel campaigns, and analyzing customer behavior to inform data-driven decision-making.
- Maintain and optimize the Salesforce Marketing Cloud platform to ensure seamless customer interactions and maximum ROI.
- Develop and execute CRM strategies across Email, SMS, Social, Web, and Push Notifications to drive customer engagement and retention.
- Identify and create customer segments for cross-channel campaigns to maximize campaign effectiveness and ROI.
- Analyze customer behavior to inform data-driven decision-making and optimize customer journeys and programs.
To be successful in this role, you will need:
- A related degree or at least 5 years of CRM management experience.
- 5+ years of experience building and optimizing EDM, SMS, and web/push strategies, including implementation of these streams.
- Experience training other employees on how to execute EDMs, SMS, web, and app push.
- Experience in setting up CRM/Lifecycle programs from scratch is essential.
- Experience in rolling out new loyalty programs.
- Well-versed in using Google Analytics is desirable.
As a valued member of our team, you can expect:
- A competitive salary package.
- Ongoing training and development opportunities.
- A collaborative and dynamic work environment.
- Mid-Senior level
- Full-time
- Other
- Industries: Retail
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