Regional Marketing Professional

We are seeking a dynamic and experienced marketing professional to drive our marketing initiatives across the APAC region. As a key member of our team, you will adapt global marketing strategies to suit local needs, collaborate closely with regional sales and customer engagement teams, and play a key part in expanding our presence in the region.

This role is ideal for a detail-oriented marketing generalist with a passion for creating engaging in-person experiences, developing compelling content, managing strategic programs, and working cross-functionally. You will have the opportunity to work on a wide range of projects, from event planning and execution to content creation and campaign management.

We are looking for someone who is highly organized, has excellent project management skills, and can work independently with minimal supervision. If you are a motivated and results-driven individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity.

• Job Summary:
• The Regional Marketing Manager APAC will be responsible for driving our marketing initiatives across the APAC region, adapting global marketing strategies to suit local needs, and collaborating closely with regional sales and customer engagement teams.
• Key Responsibilities:
• Adapt global marketing strategies to suit local needs
• Collaborate closely with regional sales and customer engagement teams
• Manage events and field marketing initiatives in the APAC region
• Create, manage, drive, and report on the results of comprehensive project workplans for industry events and customer events in the APAC region
• Track payments and expenses for APAC events & related regional paid placements
• Oversee research, selection, and contracting of vendors for off-site activities at APAC events and serve as their primary point of contact
• Assist in integrating events with our global content marketing strategy to both deliver and capture content through APAC industry events and customer events
• Partner with Product Marketing and Community Management to secure event speaking opportunities
• Partner with the People Operations team to manage procurement, inventory, and fulfillment for StarRez swag and gifts throughout the APAC region
• Manage content and campaign localization for the APAC region
• Modify relevant US-created assets for the local market to ensure relevance and resonance, and create net new region-specific materials as needed
• Understand key product, brand, and messaging guidelines, ensuring they are reflected in all APAC content and event materials
• Continually partner with the US-based Content & Create team for support where needed
• Participate in and inform the global integrated campaigns plan, ensuring that APAC-specific needs are incorporated and represented
• Drive, measure, and refine demand generation efforts in the APAC region
• Collaborate with the Demand Generation team to create, adapt, repurpose, and execute targeted marketing programs in the APAC region
• Collaborate with Sales in the APAC region to design and execute account-based marketing programs or tactics for high-value target accounts
• Seek and work with industry organizations, local partners, and other stakeholders to enhance our presence in the APAC region
• Monitor and report on the performance of regional campaigns, providing insights to the broader team and continually refining strategies
• Ensure alignment with company values and goals

Requirements:

• 4+ years of experience: Managing industry tradeshow participation for multiple simultaneous events ranging in size from dozens to thousands of attendees.
• In-depth knowledge: Experiential marketing best practices, including engagement tactics, conference logistics, venue & vendor management, and internal stakeholder management.
• Deep experience: Creating and contributing to written and video marketing content.
• Proven experience: Adapting and localizing global marketing strategies for a regional audience within the context of a broader integrated campaigns framework.
• Excellent skills: Project management, organizational, influence/persuasion, creative problem-solving, and self-motivation.

Bonus Points:

• Experience managing people without direct authority
• Experience in a fast-paced B2B SaaS or technology environment
• Understanding of the higher education market in the APAC region

Why Join Our Team?

• You will be part of a vibrant and supportive culture, with weekly team lunches.
• We are a flexible and hybrid workplace.
• You will have access to professional development opportunities.
• Be part of a global team, participate in monthly global meetings and partner with team members in different countries.
• Z-Factor: Our most celebrated value, you will work with a team of caring, energetic, high-performing, and passionate people who have fun supporting our vision, innovation & continuous improvement.