Regional Director, Marketing Strategy

Why work with Assurant?
The world is more connected than ever.
Smart technology is empowering connectivity everywhere, from our phones and wearables to our homes and cars.
Assurant supports the businesses that are advancing the connected world for their customers, making technology more accessible and eco-friendly.
So connect with us.
Bring us your best work and your brightest ideas, and we'll bring you a place where you can thrive.Some of the benefits we offer to our team members are:Development programs & LinkedIn learning courses as well as study grants and support for higher educationCultural day off to celebrate what's important to youInternational and Local mentoring programsDiscounted Employee Share Purchase ProgramDiversity panels and employee resource groups10 weeks paid parental leave and Superannuation contributions while on unpaid leaveHybrid work model - 2 days onsite, 3 days remoteNovated vehicle leasingVolunteering opportunities to give back to a cause that is important to youWhat's the role about?
Are you a strategic marketing leader with a passion for driving commercial growth across diverse markets?
Do you thrive at the intersection of business strategy, regional insights, and global collaboration?
If so, we'd love to meet you.We're looking for a dynamic Regional Director, Marketing Strategy to shape and execute our B2B marketing strategy across APAC.
This role is pivotal in aligning marketing efforts with business goals, enabling sales success, and ensuring our brand shows up meaningfully in every market we serve.Some Of The Key Responsibilities IncludeLeading the development of regional B2B marketing strategies and quarterly/annual plans.Aligning marketing priorities with commercial goals and stakeholder needs.Partnering with global teams to coordinate resources and ensure local relevance.Acting as a strategic connector between regional business leaders and global marketing.Gathering and applying market insights to inform strategy and contentStay ahead of media trends, consumer behavior, and compliance requirements.Shape sales materials and positioning strategies with regional context.Support high-impact opportunities like RFPs and client retention efforts.Drive industry engagement through conferences and trade forums.Oversee execution of regional marketing plans and localization efforts.Enable country marketers with the tools and support they need.Liaise between Growth Marketing and local teams to ensure campaign readiness.Coordinate inputs across functions to deliver strategic, compliant campaigns.Support rollout planning and content adaptation for client engagement.Does this sound like you?
Bachelor's degree in Marketing, Business or relevant field10 plus years' of relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics6 plus years' consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels6 plus years' experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and directionDirect experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns.Strong commercial acumen: using data to guide decisions, challenge assumptions, and continuously optimize performance to achieveExcellent people skills: ability to build relationships, navigate and leverage cross-functional teams and internal/external resources to deliver resultsComfortable working in matrixed environmentsDesire to work in a fast-paced environment with complex and changing market dynamicsExcellent written, verbal, and interpersonal communication skills.If you think you are a fit for this role, please click the link to apply.Submit your resume accompanied by a cover letter detailing your experiences and suitability for the role.
The successful applicant will be subject to relevant background checks such as reference checks and a police check.At Assurant, we celebrate the differences that make us who we are.
By assembling extraordinary teams from a variety of races, religions, sexual orientations, gender identities, ages, experiences, and abilities, we're able to better reflect the global communities where we live and work.
By working to remove barriers, we ensure equity for everyone.
The pursuit of inclusion rests with each of us.
Because it's only by listening to and representing the unique voices of every individual that we can innovate for all.For further information about Assurant, please visit our website: /
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