Regional Tourism Marketing Specialist

1 day ago

Melbourne, Victoria, Australia beBeeTourism Full time
Job Description

We are seeking a highly motivated and organized Tourism Marketing Coordinator to join our team. The successful candidate will be responsible for developing and implementing engaging digital marketing campaigns, coordinating park-level promotions, and managing visibility tools.

The role requires strong skills in content creation, digital platforms, and campaign coordination. Experience with CRM, email marketing, and social media management tools is also essential. A passion for travel, camping, and regional Australia is a must.

Key Responsibilities
  • Develop and implement engaging digital marketing campaigns via email, social media, and web platforms
  • Coordinate park-level promotions, influencer visits, and photography sessions
  • Manage visibility tools such as GMB and ATDW to ensure parks are easily discoverable
  • Assist in campaign reporting and guest experience analysis
  • Represent the company at tourism events and conferences
  • Collaborate with park teams to maintain brand consistency and ensure local relevance
Requirements
  • 2–3 years of marketing experience, preferably in tourism or regional marketing
  • Strong skills in content creation, digital platforms, and campaign coordination
  • Experience with CRM, email marketing, and social media management tools
  • High attention to detail and ability to manage multiple projects efficiently
  • A passion for travel, camping, and regional Australia
Benefits
  • Flexible work-from-home setup with occasional travel opportunities
  • Be part of a values-driven team making a positive impact in regional tourism
  • Opportunities for career growth within a national wellness and leisure network
  • Supportive environment emphasizing creativity, collaboration, and results

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