Digital Marketing Specialist

4 weeks ago

South Brisbane, Queensland, Australia Zenith Full time

About the Role

We are seeking a talented SEO Account Manager to join our team at Zenith. As an SEO Account Manager, you will be responsible for delivering effective and holistic SEO campaigns that exceed client objectives.

Your Key Responsibilities

  • Assist in the research, ideation, planning, and production of SEO content
  • Deliver recommendations for technical and user-centric on-site SEO to drive performance growth
  • Conduct off-site SEO audits and provide recommendations
  • Use data to inform keyword strategy, reporting outputs, and wider strategic approach
  • Aware of client business needs and maintain client satisfaction
  • Assist in the growth of our cross-channel search offering, covering SEO, Paid Search, and their symbiotic relationship

About You

  • At least 2 years' experience in an SEO role, ideally agency-side
  • Strong grasp of Microsoft Office programs, especially PPT and Excel
  • Strong communication skills, both written and verbal
  • A solid awareness of how to measure the impact of SEO-based strategies through analytics platforms and other external metrics
  • Ability to identify organic search opportunities, set business-relevant KPIs, project organic search performance, and estimate expected return on investment
  • Proficient in Search Trends, Demographic, and User-behavior data to reinforce an owned-first strategy
  • Organizational skills are an advantage
  • Knowledge of how websites and search engines work, with a demonstrated understanding of web languages like HTML

What We Offer

  • An inclusive and fun workplace where the alchemy of people and technology creates experiences people love and actions brand's needs
  • The opportunity to experience another world, learn a skill, or do something you are passionate about outside of media through our annual Human Experience Day
  • Flexible working – the ability to mould the way you want to work to fit your lifestyle
  • A constantly evolving and personalized Learning and Development program tailored to the training you need to drive your career development
  • Local and Global Mobility – transferring to any agency within Publicis Groupe in Australia and internationally
  • An onboarding program that commences from the point of you accepting our offer and shares everything that you need to know about Zenith and sets you up to achieve success throughout your first 6 months
  • Progressive parental leave initiatives
  • Wellbeing initiatives that support your 'Wholeself' – mental health initiatives which include a Publicis wide shut down in October each year to mark World Mental Health Day

About Zenith

We are a connected team with purpose at Zenith. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

Why This Role is Exciting

This role is an exciting opportunity to join our team at Zenith and contribute to delivering effective and holistic SEO campaigns that exceed client objectives. As an SEO Account Manager, you will have the opportunity to work closely with the Head of SEO and develop your expertise and digital knowledge.

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