
Global Brand Messaging Specialist
2 weeks ago
The Brand Communications Manager is responsible for driving brand awareness and positioning globally.
- Develop and execute comprehensive communication strategies to engage various audiences
- Lead the public relations function, including media relations, influencer management, events, press releases, and social media outreach
- Consolidate brand messaging across all channels, emphasizing fashion, comfort, and sustainability
- Enhance internal communications to educate and engage store teams and employees
- Oversee social media strategy and approve all content
- Monitor and report on PR and social media activities, ensuring ROI and deliverables
Requirements
- Proven experience leading retail PR, communications, and social media strategies (women's fashion preferred)
- Experience managing global PR and influencer campaigns, working with agencies
- Excellent verbal and written communication skills, as well as presentation skills
- Confidence in pitching and securing media coverage
- Strong professional and personal network of media contacts and influencers
- Stay up-to-date on industry trends, social platforms, and key opinion leaders
- Experience leading and mentoring team members
- Content production skills a plus
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