Global Brand Messaging Specialist

2 weeks ago


Melbourne, Victoria, Australia beBeeCommunications Full time $100,000 - $120,000
Job Summary

The Brand Communications Manager is responsible for driving brand awareness and positioning globally.

  • Develop and execute comprehensive communication strategies to engage various audiences
  • Lead the public relations function, including media relations, influencer management, events, press releases, and social media outreach
  • Consolidate brand messaging across all channels, emphasizing fashion, comfort, and sustainability
  • Enhance internal communications to educate and engage store teams and employees
  • Oversee social media strategy and approve all content
  • Monitor and report on PR and social media activities, ensuring ROI and deliverables

Requirements

  • Proven experience leading retail PR, communications, and social media strategies (women's fashion preferred)
  • Experience managing global PR and influencer campaigns, working with agencies
  • Excellent verbal and written communication skills, as well as presentation skills
  • Confidence in pitching and securing media coverage
  • Strong professional and personal network of media contacts and influencers
  • Stay up-to-date on industry trends, social platforms, and key opinion leaders
  • Experience leading and mentoring team members
  • Content production skills a plus


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