
Brand Development Specialist
5 days ago
Job Description
The organisation is a leading provider of healthcare services throughout the country.
They are part of a large global network that reinvests its profits to support operations both domestically and internationally.
The Role: As a Marketing Specialist, you will lead the development and execution of strategic marketing campaigns to grow brand visibility, strengthen digital presence, and engage key audiences.
You will oversee website content and marketing materials, ensuring clear and consistent messaging across all channels.
This role works closely with internal teams and external partners to drive impact and support the organisation's mission.
- Develop and implement marketing strategies that align with organisational goals and maximise reach across digital and traditional platforms.
- Evaluate brand consistency and compelling storytelling across all content, campaigns, and communication materials.
- Lead website strategy, driving SEO/SEM initiatives and optimising user experience to boost visibility and engagement.
- Manage content creation and digital outreach, including social media, email marketing, and audience growth strategies.
- Collaborate with internal teams and external partners to deliver cohesive, data-informed marketing initiatives.
- BUILD strong community and stakeholder connections to enhance brand engagement and impact.
- Oversee external agencies to ensure delivery on KPIs, campaign effectiveness.
Requirements: A degree in marketing, communications, journalism, PR, or a related field. Proven experience leading marketing strategies and campaigns across digital and traditional platforms.
Strong stakeholder engagement skills, with the ability to influence at an executive level.
Proficiency in Adobe Creative Cloud, WordPress, Mailchimp, SEO tools, and Google Ads.
A deep understanding of inclusive communication, diversity, and the impact of messaging.
Passion for reproductive rights and a commitment to reducing stigma around abortion and contraception.
Exceptional written and verbal communication skills, and a collaborative, values-led approach.
Experience in the not-for-profit, healthcare, or social impact sectors is highly regarded.
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