Global Brand Strategist

5 days ago

Melbourne, Victoria, Australia beBeeBrand Full time $90,000 - $120,000

As a key member of our brand team, you will play a crucial role in developing and executing strategies to enhance brand awareness and health across our global footprint.

Key Responsibilities:

  • Develop and manage annual brand plans, including positioning and value propositions, in collaboration with the Head of Brand and long-term strategic goals.
  • Create and execute comprehensive brand campaigns to drive awareness and brand health, aligned with company objectives.
  • Develop and maintain brand guidelines and tone of voice for consistency across all channels.
  • Lead the creation of a brand platform/portal for internal and partner use, communicating our brand position.
  • Collaborate with Regional Marketing leads to support and optimize regional brand activities and media mix across the marketing funnel.
  • Ensure marketing communications are on-brand by working closely with the video and design team across all sub-brands.
  • Oversee internal branding efforts and manage the global brand strategy, including social media and sponsorship activities.

About this role

We're looking for a seasoned professional who can bring their expertise in brand management to our team. As a Brand Manager- Global, you will be responsible for developing and executing strategies that enhance brand awareness and health across our global footprint.

What you'll do

Here are some key responsibilities of the role:

  • Develop and manage annual brand plans, including positioning and value propositions, in collaboration with the Head of Brand and long-term strategic goals.
  • Create and execute comprehensive brand campaigns to drive awareness and brand health, aligned with company objectives.
  • Develop and maintain brand guidelines and tone of voice for consistency across all channels.
  • Lead the creation of a brand platform/portal for internal and partner use, communicating our brand position.
  • Collaborate with Regional Marketing leads to support and optimize regional brand activities and media mix across the marketing funnel.
  • Ensure marketing communications are on-brand by working closely with the video and design team across all sub-brands.
  • Oversee internal branding efforts and manage the global brand strategy, including social media and sponsorship activities.

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