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Performance Optimisation Specialist
2 months ago
About Tyro Payments Limited
We're a tech company at heart, fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.
Our team of 600+ employees is a highly collaborative mix of people. You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business. We go to great lengths to ensure a positive and enjoyable employee experience for all. Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of payments and commerce for Australian businesses.
About the Role
We are seeking a Performance Optimisation Specialist to join our marketing team here at Tyro. In this role, you will be responsible for driving product acquisition and cross-sell by optimising conversion rates through the development and implementation of effective UX and CRO strategies across various channels.
Key Responsibilities
- Develop and implement effective traffic-to-opportunity CRO strategies to drive digital sales and optimise conversion rates.
- Consult and advise with stakeholders on design improvements that impact the customer experience and their onboarding flows to increase conversion rates.
- Conduct in-depth analysis of customer behaviour and conversion data across all channels to identify areas for improvement.
- Collaborate with cross-functional teams to design and execute A/B tests, multivariate tests, and other experiments to improve overall performance.
- Be the business champion of our Conversion Rate Optimisation discipline.
- Act as a strategic advisor to propose changes to partners and retailers selling Tyro products.
Requirements
- Previous commercial experience in CRO, digital marketing, or related field.
- Strong analytical skills and experience with web analytics tools such as Adobe Analytics.
- Experience with A/B testing and other optimisation techniques.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Experience with HTML/CSS/Javascript is highly advantageous.
Perks and Benefits
We've worked hard to create an environment that's big on diversity, inclusion, and flexibility, and one that suits the changing needs of our people across Australia. Here are just some of the things our employees tell us they love about working here:
- A hybrid working policy that truly enables you to live your best life.
- Learning and career development opportunities.
- 16 weeks paid primary carers leave.
- 12 weeks paid secondary carers leave.
- Annual team-based volunteer day.
- We're a social bunch, we love a weekly team social event, snacks, a selection of craft beer, wine and non-alcoholic beverages, ping pong and video games.
- Taco Tuesdays.
- Mental health and wellness initiatives.
- Personal finance initiatives.
