Strategic Growth Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeInnovation Full time $120,000 - $150,000
Commercial Lead Role

Mamamia is a leading women's media group with the core purpose of making the world a better place for women and girls. We reach millions of women each month across various platforms, including written, video, and social content.

About this role
This is an exciting opportunity to join our team as a Commercial Lead. In this position, you will play a crucial role in generating revenue through innovative client advertising opportunities within our dynamic content ecosystems. You will work closely with editorial and branded content teams to develop commercial strategies that are seamlessly integrated into new content verticals and brand expansion initiatives.

  • Collaborate with senior content leads to develop the commercialisation of new brands or content platforms.
  • Provide clear direction on packaging offerings for sales leads to develop.
  • Deliver internal rollouts of new opportunities to the wider commercial team.
  • Work with editorial and branded content teams to identify new avenues for brand integration within existing properties.
  • Focus on seasonal big bet advertiser opportunities aligned with cultural moments.
  • Ensure client delivery aligns with strategic visions post-sale.
  • Implement project tracking systems to monitor integrated content initiatives.
Key Skills and Qualifications
  • 8+ years of experience in a similar role within media, publishing, or creative agency environments.
  • Demonstrated experience in shaping and commercialising content ideas across multiple platforms.
  • Proven ability to develop compelling, insight-led branded content concepts and go-to-market materials.
  • Strong track record in leading complex, cross-functional projects with clear ownership of timelines and outcomes.
  • Exceptional ability to build trust and manage competing priorities across teams.
  • Ability to balance creative development with revenue objectives, contributing to measurable growth.
Why Work with Us?
  • We're a fast-paced and innovative company with a collaborative culture when it comes to industry-leading strategies and ideas.
  • We offer flexible working conditions and a range of benefits, including additional leave for years of service and annual rewards to celebrate your work anniversaries.
  • Our core purpose is to make the world a better place for women and girls, and we live this philosophy in the content we create and the work we do.
What We Offer
  • A dynamic and supportive work environment.
  • The opportunity to work on high-profile campaigns and projects.
  • Ongoing training and development opportunities.

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