Chief Consumer Understanding Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeInsights Full time $90,000 - $120,000
Customer Insights Manager

We're shaking up the pet food industry to create happier, healthier pets.

Our mission is to increase the lifespan of dogs and cats by providing nutritionally balanced, wholefood meals delivered direct to doors around Australia. We put pets and our planet first - one bowl at a time.

With 250+ passionate people on our team, we're continuing to grow and develop new technologies and products to empower pet parents to take control over their pet's wellbeing.

As Customer Insights Manager, you'll be responsible for unlocking strategic customer and market insights, designing research initiatives, and shaping our understanding of customers across the business.

You'll work closely with our data & analytics function and product design team to wrap the 'why' around our quantitative data, making informed decisions at every level of the business.

Unlocking Strategic Customer Insights:

  • Design and run qualitative and quantitative research initiatives to inform product decisions, marketing campaigns, pricing strategies, and brand positioning.
  • Lead research efforts across our core (dogs), emerging (cats), and partnership (vets & breeders) verticals.
  • Shape our understanding of new markets through structured frameworks (e.g., Kano, pricing elasticity, segmentation).

Uplifting the Way We Ask and Learn:

  • Own the end-to-end survey experience — from methodology to tone — ensuring we collect meaningful data in a brand-appropriate voice.
  • Design NPS and customer pulse studies, brand tracking surveys, pricing experiments, and message testing.
  • Balance academic rigour with brand personality to drive engagement and insight quality.

Being a Research Force-Multiplier:

  • Empower squads (product, design, marketing) to conduct their own research with better methods, templates, and coaching.
  • Build playbooks, question banks, and synthesis frameworks to increase our research maturity.
  • Lead synthesis sessions and make insights tangible, actionable, and easy to rally behind.

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