Customer Engagement Strategist

2 weeks ago


Melbourne, Victoria, Australia beBeeCustomerEngagement Full time $92,400 - $118,400
Business Development Leader

At the forefront of customer engagement, our Business Development Leader plays a pivotal role in driving impactful communications and delivering business outcomes. This involves overseeing end-to-end execution and optimisation of customer marketing campaigns to provide best-in-class omnichannel experiences.

  • Lead the delivery of innovative campaigns from the Customer Marketing Power Plan across owned channels, leveraging SMS, email, push notifications, and in-app messaging for enhanced customer experiences.
  • Champion our brand tone of voice through engaging copy and style, ensuring maximisation of Product, Racing, and Sporting experiences.
  • Develop detailed communication plans for each campaign, including copy, creative, timing, and placements, with a focus on delivering results-driven content.
  • Lead the build and optimisation of core automated journeys within Braze based on behavioural triggers and high-value actions, guaranteeing seamless customer interactions.
  • Ensure all campaigns are delivering as expected, with a heightened focus on regulatory or high-impact campaigns, necessitating precise targeting and measured outcomes.

A clinical understanding is essential, while gaming experience would be highly desirable.



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