Marketing Content Specialist

7 days ago

Melbourne, Victoria, Australia Hubstaff Full time
About the Role

We are seeking a creative and skilled Marketing Content Specialist with a strong focus on B2B marketing within industrial sectors such as mining and OEMs. This role involves crafting compelling content for ads, social media posts, email campaigns, and more. The ideal candidate will have expertise in digital media, video production, and website/SEO, experience in B2B marketing, and the ability to produce high-quality content that drives engagement and conversions.

This is a remote role and reports to the Head of Marketing & Growth.

Responsibilities:
  • Content Creation: Write and edit website copy, social media captions, and email campaign content that aligns with our brand voice and messaging.
  • Video Scriptwriting: Write and edit scripts for videos such as product demos, eLearners, and marketing materials.
  • SEO Optimization: Conduct keyword research and apply SEO best practices to optimize content for search engines.
  • Collaboration: Collaborate with marketing and web development teams to create effective content that drives traffic, generates leads, and increases conversion rates.
  • Content Review: Regularly review and update existing content to ensure accuracy and consistency with brand guidelines.
  • Industry Knowledge: Stay current with industry trends, best practices, and emerging technologies in copywriting and SEO.
Requirements:
  • Experience: Proven experience in copywriting and SEO, particularly for B2B marketing in industrial sectors.
  • Writing Skills: Strong writing, editing, and proofreading skills.
  • SEO Knowledge: Knowledge of SEO, CRM, and digital media best practices, including keyword research, on-page optimization, and content marketing.
  • Analytics: Familiarity with website analytics and tracking tools, such as Google Analytics.
  • Collaboration: Ability to work collaboratively with cross-functional teams, including marketing, web development, and design.
  • Time Management: Excellent organisational and time management skills, with the ability to manage multiple projects and deadlines.
  • Attention to Detail: Strong attention to detail and the ability to produce high-quality work under tight deadlines.

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