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Content Marketing Specialist
2 months ago
As a part-time Content and Communications Coordinator at Swiss Digital Network GmbH, you will play a crucial role in marketing across our digital channels.
Your Responsibilities- Content Creation: Write, proof-read and edit content for a variety of formats including blog content, email copy, website copy, video scripts, and social media posts.
- Campaign Coordination: Coordinate campaigns and content on the website, ensuring seamless execution and timely delivery.
- Copywriting: Develop compelling copy for content and editorial features, showcasing your writing skills and creativity.
- Marketing Strategy: Plan and execute eDM and social media campaigns, leveraging your knowledge of digital marketing trends and best practices.
- SEO Optimization: Work in agile and efficient ways to design, build, and maintain SEO strategies to improve our website's visibility in search engines.
- Link Building: Create and deliver link building strategies, enhancing our online presence and credibility.
- User Experience: Collaborate with the Digital Marketing Manager to deliver a consistent, on-brand, and high-performing user experience across our digital footprints.
- Excellent Writing Skills: Possess excellent writing skills, with the ability to craft engaging content that resonates with our target audience.
- High-Level Proofreading Ability: Demonstrate high-level proofreading ability, ensuring error-free content that meets our high standards.
- Experience in Similar Role: Have experience working in a similar role, with a proven track record of delivering high-quality content and marketing campaigns.
- SEO Knowledge: Possess excellent knowledge and experience in applying best practices such as link building, on-site optimization, and keyword research.
- Time Management: Demonstrate excellent time management skills, with the ability to meet daily deadlines and work efficiently in a fast-paced environment.
- Communication Skills: Possess excellent communication skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Initiative: Be highly motivated to work on your own initiative, without needing direction, and demonstrate a proactive approach to delivering results.
- Remote Work: Be able to work 20 hours a week and work from home remotely, with a reliable internet connection and necessary equipment.
- Journalistic Flair: Demonstrate a journalistic flair for sourcing, writing, and creating digital content that resonates with our target audience.
- Copywriting Skills: Possess demonstrated copywriting skills, with the ability to craft compelling copy that drives results.
- SEO Analysis: Proven ability to deliver SEO analysis and insights, as well as reporting on performance and setting up KPIs.
- Niche Target Audiences: Understand relevant niche target audiences and be able to create content that resonates with them.
- CMS Experience: Implement content on various CMSs (e.g. WordPress) and liaise with web developers to ensure seamless execution.
- Competitor Research: Conduct competitor research and customer research to stay ahead of the competition.
- Ad Campaign Ideas: Contribute to ad campaign ideas with remarkable copy that drives results.
- SEO Knowledge: Understand the basics of SEO and be able to apply this to web content, enhancing our online presence and credibility.
- Trend Research: Proactively research trends and ideas that will resonate with our customer, staying ahead of the competition.
- Image/Video Editing: Experience with Adobe, After Effects, and other image/video editing software, with the ability to create high-quality visual content.
- Vocational Education Industry: Knowledge of or experience in the vocational education industry, with a deep understanding of the sector's trends and challenges.
