Senior Marketing Director: Demand Generation and Growth Strategy
2 days ago
We are seeking a highly skilled Senior Marketing Manager to lead our demand generation and capture initiatives, driving business growth and pipeline development across our portfolio of brands.
As a key member of our marketing team, you will be responsible for designing and implementing comprehensive demand generation and capture strategies, targeting B2B enterprise customers. Your expertise in digital marketing tactics, including SEO, SEM, and email marketing, will be instrumental in driving impactful campaigns.
Key Responsibilities:
- Develop and manage multi-channel marketing campaigns (digital, email, engagements, content, ABM) to drive demand generation and capture.
- Lead and mentor a small team of marketing specialists, fostering their development and ensuring the successful execution of demand-generation initiatives.
- Build strong relationships with internal stakeholders, including sales, product, and executive teams, to align marketing strategies with business objectives.
- Collaborate with sales teams to align marketing efforts with growth objectives, ensuring seamless lead hand-off.
- Analyse campaign performance and optimise strategies based on data-driven insights.
Requirements:
- Relevant tertiary qualifications in marketing, data, business, or a related field.
- Extensive experience in demand generation, preferably within B2B technology or professional services sectors.
- Proven track record of driving revenue growth through demand-generation campaigns.
- Proven experience managing and developing small teams with a focus on performance, professional growth, and collaborative success.
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