Chief Marketing Director
2 days ago
About the Opportunity
We are seeking a highly experienced Chief Marketing Director to lead our adviser segment growth initiatives. As a key member of our marketing team, you will be responsible for developing and executing strategies that drive significant growth within this segment.
Key Responsibilities:
- Lead and Manage the Team: You will oversee a team of marketing specialists, providing guidance and direction to ensure successful delivery of marketing initiatives.
- Adviser Marketing Strategies: Develop and execute adviser marketing strategies that drive demand and increase market share, collaborating closely with cross-functional teams to align initiatives with business objectives.
- Sales Enablement: Partner with the Sales team to provide resources, content, and events that empower engagement with adviser prospects and clients.
- Campaign Development: Lead the development of strategies to engage advisers at every stage of the customer journey through personalised and automated campaigns.
- Event Management: Oversee adviser sponsorship, events, and webinars, tracking and measuring their performance, conducting post-event reviews.
- Analytics and Reporting: Leverage analytics to monitor key performance metrics and marketing ROI, providing regular reporting to senior leadership and identifying optimisation opportunities.
About You
We are looking for an experienced professional with a strong background in B2B growth and retention marketing strategy, sales enablement, nurture journeys, and event management. If you have a proven track record of driving results, thrive in a fast-paced environment, and are passionate about creating innovative marketing solutions, we encourage you to apply.
Requirements:
- 8+ years of experience in a similar role within the financial/investments industry with a proven record of driving results and achieving targets.
- Strong Leadership Skills: Experience leading cross-functional teams and a deep understanding of adviser marketing principles, including demand generation, sales enablement, lifecycle marketing, and event management.
- Exceptional Analytical Skills: Ability to leverage data for decision-making and articulate complex ideas clearly and compellingly.
This is a fantastic opportunity to join a global leader in the investment industry and make a significant impact on our marketing efforts. If you meet the above requirements and are excited about this challenge, please apply now.
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