Senior Marketing Director of Demand Generation and Business Capture
6 days ago
As a key member of the Probe CX team, we are seeking a seasoned Senior Marketing Manager, Demand Generation and Capture to drive revenue growth through high-impact marketing initiatives targeting enterprise-level B2B clients.
This strategic leadership role requires a forward-thinking individual who can navigate complex market dynamics, align cross-functional teams, and overcome challenges in competitive landscapes and rapidly evolving customer needs.
Key Responsibilities:- Design and implement comprehensive demand generation and capture strategies targeting B2B enterprise customers across a portfolio of brands.
- Develop and manage multi-channel marketing campaigns, including digital, email, engagement, content, and ABM initiatives.
- Lead and mentor a team of marketing specialists, fostering their development and ensuring the successful execution of demand-generation initiatives.
- Build strong relationships with internal stakeholders, including sales, product, and executive teams, to align marketing strategies with business objectives.
- Collaborate with sales teams to align marketing efforts with growth objectives and ensure seamless lead hand-off.
- Analyse campaign performance and optimise strategies based on data-driven insights.
- Manage marketing automation and CRM platforms, ensuring efficient lead capture, nurturing, and scoring processes.
- Oversee content creation efforts for demand generation, including success stories and engagements.
- Identify and experiment with new channels or tactics to increase demand generation.
- Manage budget allocation and ROI tracking for all demand generation programs.
You're a strategic leader with strong project management skills, capable of aligning cross-functional teams to drive impactful B2B demand generation campaigns. You bring deep expertise in digital marketing tactics, including SEO, SEM, and email marketing, and are proficient in marketing automation platforms and CRM systems.
You excel in content development, storytelling, and aligning marketing with sales goals to foster collaboration. Adaptable and detail-oriented, you thrive in fast-paced environments and are skilled in managing budgets to maximise ROI. Your strong communication skills enable you to present strategies and results clearly to senior leadership.
We're looking for a talented individual who shares our passion for driving growth and has a track record of success in demand generation and marketing leadership roles.
-
Melbourne, Victoria, Australia Probe CX Full timeAbout the RoleWe are seeking a seasoned Senior Marketing Manager to lead our demand generation and capture efforts, driving revenue growth through high-impact marketing initiatives targeting enterprise-level B2B clients. As a key member of our marketing team, you will play a pivotal strategic role in shaping data-driven, innovative strategies that align with...
-
Melbourne, Victoria, Australia Probe CX Full timeAbout the RoleWe are seeking a seasoned Senior Marketing Manager to lead our demand generation and capture efforts. As a key member of our marketing team, you will be responsible for driving revenue growth through high-impact marketing initiatives that target enterprise-level B2B clients.This is a strategic role that requires a forward-thinking leader who...
-
Melbourne, Victoria, Australia Probe CX Full timeAbout the RoleWe are seeking a seasoned Senior Marketing Manager to lead our demand generation and capture efforts, driving revenue growth through high-impact marketing initiatives targeting enterprise-level B2B clients. As a key member of our marketing team, you will play a pivotal strategic role in shaping our marketing strategies, aligning...
-
Melbourne, Victoria, Australia Probe CX Full timeAbout the RoleAs the Senior Marketing Manager, Demand Generation and Capture, you will play a pivotal strategic role in driving revenue growth by leading high-impact marketing initiatives that target enterprise-level B2B clients.This position requires a forward-thinking leader who can navigate complex market dynamics, align cross-functional teams, and...
-
Melbourne, Victoria, Australia Probe CX Full timeAbout the RoleWe are seeking a highly skilled Senior Marketing Manager to lead our demand generation and capture initiatives, driving business growth and pipeline development across our portfolio of brands.As a key member of our marketing team, you will be responsible for designing and implementing comprehensive demand generation and capture strategies,...
-
Senior Marketing Director, Demand Generation
2 days ago
Melbourne, Victoria, Australia Probe CX Full timeSenior Marketing Manager, Demand Generation and CaptureAt Probe CX, we're passionate about empowering human capabilities with technological excellence. We're driven by curiosity, enriched by a purpose to deliver exceptional customer experiences. We work hard and love a good challenge, collaborating with innovative minds across the Pacific, Asia, and North...
-
Melbourne, Victoria, Australia Probe CX Full timeAt Probe CX, we're driven by innovation, powered by technology, and enriched by a purpose to deliver exceptional customer experiences. We work collaboratively and love a good challenge (or multiple). With clients spanning across the Pacific, Asia, and North America, we're no stranger to thinking big and working with innovative minds to achieve great success....
-
Melbourne, Victoria, Australia Probe CX Full timeAt Probe CX, we're driven by innovation, powered by technology, and enriched by a purpose to deliver exceptional customer experiences. We work with clients across the globe, pushing the boundaries of what's possible and working with visionary minds to achieve remarkable success. We're dedicated to doing things better than the day before, and our exponential...
-
Marketing Director, Legal
3 weeks ago
Melbourne, Victoria, Australia Thomson Reuters Full timeAbout the RoleThe Marketing Director, Legal will champion the Asia & Emerging Markets (AEM) in-region strategy for a high-growth division, catering to diverse and evolving legal technology and content industries.As a senior marketing leader, you will develop demand vision and strategy, create and implement enterprise-wide segmentation and attribution models,...
-
Demand Generation Lead Representative
2 months ago
Melbourne, Victoria, Australia Oracle Full timeAbout the RoleAs a Demand Generation Lead Representative at Oracle, you will play a critical role in driving pipeline growth and improving sales performance through focused demand generation programs across multiple channels.Key ResponsibilitiesDevelop and execute a holistic demand generation plan to generate pipeline across the region, with a target of...
-
Melbourne, Victoria, Australia Oracle Full timeJob Title: Applications Demand Generation Lead RepresentativeAs a key member of the Oracle team, you will be responsible for driving pipeline growth through focused demand generation programs across multiple channels. Your primary goal will be to develop and execute a holistic demand generation plan that generates pipeline across the region, with a target of...
-
Marketing Director, Legal
4 weeks ago
Melbourne, Victoria, Australia Thomson Reuters Full timeAbout the RoleThe Marketing Director, Legal will champion the Asia & Emerging Markets (AEM) in-region strategy for a high-growth division, catering to diverse and evolving legal technology and content industries.This senior role will help to shape the brand presence, in-region partnerships and channels, and demand generation program for Thomson Reuters in...
-
Senior Marketing Director
2 weeks ago
Melbourne, Victoria, Australia FourQuarters Recruitment Full timeThe Opportunity:As a key player in our clients marketing team, you will lead and manage a talented team of marketing specialists. Your primary responsibility will be to deliver impactful adviser marketing initiatives that drive significant growth within the adviser segment.Key Responsibilities:Lead and manage the team of marketing specialists to achieve...
-
Demand Generation Lead Representative
1 month ago
Melbourne, Victoria, Australia Oracle Full timeJob Title: Demand Generation Lead RepresentativeAs a key member of the Oracle team, you will be responsible for driving pipeline growth through focused demand generation programs across multiple channels. Your primary goal will be to develop and execute a holistic demand generation plan that aligns with business objectives and market dynamics.Key...
-
Strategic Capture Manager
2 weeks ago
Melbourne, Victoria, Australia World Fuel Services Full timeKey ResponsibilitiesAs a Capture Manager at World Fuel Services, you will be responsible for developing plans and supporting tools that inform and enable strategic investment. This includes framing feasible and sustainable opportunity needs, conceptualizing a vision for winning, and creating decision artifacts.Key AccountabilitiesEstablish comprehensive...
-
APAC Marketing Director
1 month ago
Melbourne, Victoria, Australia Ping Identity Full timeAbout Ping IdentityWe're a leading provider of identity-defined security solutions, empowering organizations to build a borderless world where people have total freedom to work, live, and thrive without friction or fear.Our innovative Identity Defined Security platform helps enterprises like yours to create a seamless and secure experience for your...
-
Demand Planning Manager
2 weeks ago
Melbourne, Victoria, Australia adidas Full timeJob Summary:We are seeking a highly skilled Demand Planning Manager to join our team at adidas Pacific. As a key member of our Integrated Business Planning (IBP) team, you will be responsible for implementing and facilitating the monthly IBP process, driving regular communication with Sales & Marketing, and providing monthly hindsight review to business.Key...
-
Senior Qualitative Research Director
4 weeks ago
Melbourne, Victoria, Australia Marketing Tip Full timeLead Qualitative Insights for a Boutique ConsultancyWe're seeking a seasoned Qualitative Insights Director to lead our qualitative division and drive business growth. As a key member of our team, you'll manage high-impact projects, mentor junior researchers, and build strong relationships with clients.Key Responsibilities:Manage and execute qualitative...
-
Senior Demand Planner
2 weeks ago
Melbourne, Victoria, Australia L'Oréal Full timeAbout the Role L'Oréal Dermatological Beauty Division is seeking a highly skilled Senior Demand Planner to join our team. As a key member of our dynamic team, you will play a crucial role in ensuring the optimal flow of our products from manufacturing to our valued customers, contributing directly to the success of brands like La Roche-Posay, CeraVe, Vichy...
-
Strategic Capture Manager
3 weeks ago
Melbourne, Victoria, Australia World Fuel Services Full timeKey ResponsibilitiesDevelop and implement strategic plans to inform and enable investment decisions, including framing opportunities, conceptualizing winning visions, and creating decision artifacts.Establish comprehensive knowledge databases to ensure accurate understanding of customer requirements, issues, and needs, including detailed assumptions, facts,...
