Senior Marketing Director

2 weeks ago

Melbourne, Victoria, Australia FourQuarters Recruitment Full time

The Opportunity:

As a key player in our clients marketing team, you will lead and manage a talented team of marketing specialists. Your primary responsibility will be to deliver impactful adviser marketing initiatives that drive significant growth within the adviser segment.

Key Responsibilities:

  • Lead and manage the team of marketing specialists to achieve business objectives.
  • Create and execute adviser marketing strategies that drive demand and increase market share.
  • Collaborate with Marketing, Sales, and Product teams to align initiatives with business objectives.
  • Partner closely with the Sales team to provide resources, content, and events that empower engagement with adviser prospects and clients.
  • Develop strategies to engage advisers at every stage of the customer journey through personalised and automated campaigns.
  • Oversee adviser sponsorship, events, and webinars, tracking and measuring their performance, and conducting post-implementation reviews.
  • Leverage analytics to monitor key performance metrics and marketing ROI.
  • Provide regular reporting to senior leadership, using insights to identify optimisation opportunities.
  • Ensure compliance with audit, legal, and regulatory requirements in adviser marketing strategies while maintaining technical knowledge to support program implementation.

About the Role:

The ideal candidate will have a strong background in B2B growth and retention marketing strategy, sales enablement, nurture journeys, and event management. If you're passionate about creating innovative marketing solutions, have a track record of driving results, and thrive in a fast-paced environment, then this could be the role for you.

  • 8+ years of experience in a similar role within the financial/investments industry with a proven record of driving results and achieving targets.
  • Strong leadership skills with experience leading cross-functional teams.
  • Deep understanding of adviser marketing principles, including demand generation, sales enablement, lifecycle marketing, and event management.
  • Excellent analytical skills and the ability to leverage data for decision-making.
  • Exceptional communication skills, with the ability to articulate complex ideas clearly and compellingly.

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